Physician Liaison/Medical Marketing

Responsibilities

• Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams.
• Develops and implements specific outreach, relationship building and marketing plans to meet goals.
• Must exhibit excellent time management skills, organization and communication skills and thrive in a fast-paced environment.
• Analyzing referral data, checking DMR daily, facilitating marketing campaigns.
• Able to use certain templates and programs for tracking and leads management.
• Develops strong business relationships with local community organizations and businesses.
• Works collaboratively with other system functions that interact with physician offices, including hospital medical affairs, outbound referral systems, provider recruitment, and provider resources.
• Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow-up visits, emails and phone calls.
• Uses research-based methods and implements strategies to build awareness and trust.
• Identifies referral sources (target audiences).

Qualifications

• Bachelor’s degree in Marketing/Communications, Business Administration or Healthcare preferred.
• Recent and direct experience working in a communications position within a sales or marketing environment may be substituted in lieu of education and/or experience requirements.
• A Valid Driver’s License as daily driving is a job requirement.
• Willing to travel within an assigned territory.
• Must provide own vehicle, however mileage reimbursement will be covered.
• Strong organizational and time management skills.
• Fluent in computer programs.
• Effective oral and written communication skills.