Pharma DTC Copywriter (Freelance)
Clutch · United States · 6 days ago
RemoteRemoteWriting$45/hrFull-time
Key Responsibilities
- Social-First Conceptualization: Lead the creative development and execution of high-impact paid and organic social media campaigns. Write engaging, culturally relevant copy tailored specifically to diverse consumer audiences.
- 360° Campaign Execution: Beyond social, write copy across all consumer touchpoints for the AoR, including digital video, website content, email campaigns, print, and experiential activations.
- Regulatory Writing Mastery: Masterfully integrate important safety information (ISI), brief summaries, and fair balance requirements into social character limits and video scripts without sacrificing the creative spark.
- MLR Collaboration: Partner with regulatory and medical teams to prepare copy for Medical, Legal, and Regulatory (MLR) submissions, ensuring all work is legally bulletproof and scientifically accurate.
- Brand Voice Ownership: Maintain, evolve, and protect a consistent, empathetic, and empowering brand tone across all channels.
- Cross-Functional Partnership: Collaborate closely with Art Directors, Social Strategists, and Account teams to take ideas from a rough brief to final, compliant production.
Qualifications & Skills
- Experience: 4+ years of DTC copywriting experience within a pharmaceutical or healthcare advertising agency.
- Portfolio Requirement: A strong portfolio demonstrating exceptional conceptual thinking, sharp consumer voice, and a proven track record of live, DTC pharma campaigns.
- Social Media Expertise: Deep understanding of modern social platforms, trends, and formats (e.g., TikTok scripts, Reels, character-count restrictions, and community engagement limitations).
- THERAPEUTIC EXPERIENCE: Experience in public health, infectious diseases, or sexual health is highly preferred (direct Gilead or HIV/PrEP portfolio experience is a major plus).
- Resilience & Agility: A proactive writer who stays cool under tight production deadlines and views regulatory restrictions as a creative puzzle rather than a roadblock.