Personal Training Director

Job Description

The Personal Training Director is the business owner of the Personal Training department at an assigned club location, accountable for the overall performance, profitability, and member experience of that department. This position leads by example, upholds Company standards, and is the point of reference for fitness expertise within the location.

• Recruits, hires, onboards, develops, and retains qualified Personal Trainers and Personal Training Directors in Training at the assigned location.
• Maintains accurate Personal Trainer headcount and training capacity against the approved staffing plan to support member demand, service levels, and revenue goals.
• Conducts regular (weekly or as-needed) one-on-one meetings and team meetings with direct reports to review performance and provide direction, motivation, and guidance toward individual and Company goals.
• Builds and sustains a culture of employee engagement and motivation that supports long-term employee tenure and reduces turnover at the location.
• Identifies, develops, and prepares talent for advancement within the Personal Training organization, including developing Personal Training Directors in Training toward Director readiness.
• Administers coaching and discipline under the guidance of the Regional Director of Fitness, escalating matters as described in the Business Ownership & Scope of Authority section above.

Essential Duties & Responsibilities

• Own the Personal Training department’s revenue performance and contribute directly to the profitability of the assigned location.
• Drive achievement of monthly, quarterly, and annual Personal Training revenue objectives established by the Company.
• Establish performance goals for the department and for individual team members.
• Train staff on sales techniques to improve conversion rates, generate referrals, and manage prospecting processes.
• Support local marketing initiatives that promote trainers, create member engagement through events, and support content for Company-approved social media platforms.
• Personally service qualifying Personal Training sessions and maintain an active personal client base.
• Manage Personal Training staffing schedules, including maintaining labor costs within assigned Personal Training margins.
• Ensure all team members maintain required certifications and qualifications, including current CPR and AED certification and applicable NASM or other Company-approved professional certifications, and that credentials are properly tracked in Company systems (e.g., ClubConnect).
• Ensure all team members complete required onboarding through Company-designated platforms (e.g., MindTickle, ClubConnect, or other Company-approved onboarding and course systems).
• Ensure Company-designated platforms, including ClubConnect and NASM, are properly maintained and utilized at the assigned location.
• Utilize Company technology and reporting systems, including dashboards such as Power BI, to monitor performance, identify at-risk clients, and support business decisions.
• Coach Personal Trainers to ensure clients receive professional, results-driven training, and uphold staff quality and training standards at the location.
• Regularly train staff on industry updates and support consistent development of the training team to effectively manage sales and service execution.
• Ensure members receive proper documentation, including client folders and accurately logged program and meal-plan records, in accordance with Company standards.
• Proactively identify and manage at-risk clients using Company dashboards and reporting tools, and support achievement of client retention and lifespan targets.
• Ensure clients receive scheduled monthly results reviews and ongoing accountability consistent with Company standards.
• Ensure collections are processed accurately and that client payment types and billing practices comply with Company policy, including ensuring payment methods (such as ACH) are applied only as authorized by the client and Company policy.
• Prevent, identify, and promptly report suspected falsification of Company records, employee theft, or other loss-prevention (LP) concerns in accordance with Company policy, escalating matters as described in the Business Ownership & Scope of Authority section above.
• Drive retail and supplementation sales performance (e.g., dotFIT, PES/PE Science, or other Company-approved retail programs) in accordance with Company-established retail targets.

Core Leadership Competencies

• Business Acumen — understands the department’s revenue and margin drivers and translates business goals into daily execution.
• People Leadership & Talent Development — builds, coaches, and retains a high-performing training team and develops future leaders.
• Coaching Excellence — delivers and models professional, results-driven Personal Training and holds the team to that standard.
• Data-Driven Decision Making — uses performance dashboards and reporting tools to diagnose issues and prioritize action.
• Member & Client Focus — builds trust with members and drives long-term client results, retention, and lifespan.
• Accountability & Follow-Through — owns departmental results and closes the loop on commitments without prompting.

Experience & Qualifications

• Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
• Demonstrated success delivering Personal Training results and growing a client base.
• Experience hiring, developing, and retaining team members preferred.
• Experience managing budgets, staffing schedules, and payroll compliance preferred.
• Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role preferred.

Education & Certification

• High school diploma or GED required.
• Bachelor’s degree preferred.
• Current nationally accredited Personal Training certification required (NASM or other certification on the Crunch Fitness Certification Approval List).
• Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification required.

Physical Requirements

• Ability to work in a club office setting.
• Move throughout club floors and rooms.
• Review, revise, and create club-related paperwork.
• Communicate effectively with employees, members, and the public.
• Stand, walk, bend, kneel, and remain on the training floor for extended periods.

Travel Requirements

• This position is based at a single assigned club location.
• Occasional travel is required for Company meetings, training, regional events, and new club support as business needs require.

Work Schedule

• This is an exempt position.
• The role requires a significant time commitment, including regular evenings, weekends, and extended hours as business needs require, with consistent presence on the training floor during peak member hours.
• Specific scheduling is coordinated with the Regional Director of Fitness based on the operational needs of the assigned location.