Personal Training Director
Job Description
The Personal Training Director is the business owner of the Personal Training department at an assigned club location, accountable for the overall performance, profitability, and member experience of that department. This position leads by example, upholds Company standards, and is the point of reference for fitness expertise within the location.
- Recruits, hires, onboards, develops, and retains qualified Personal Trainers and Personal Training Directors in Training at the assigned location.
- Maintains accurate Personal Trainer headcount and training capacity against the approved staffing plan to support member demand, service levels, and revenue goals.
- Conducts regular (weekly or as-needed) one-on-one meetings and team meetings with direct reports to review performance and provide direction, motivation, and guidance toward individual and Company goals.
- Builds and sustains a culture of employee engagement and motivation that supports long-term employee tenure and reduces turnover at the location.
- Identifies, develops, and prepares talent for advancement within the Personal Training organization, including developing Personal Training Directors in Training toward Director readiness.
- Administers coaching and discipline under the guidance of the Regional Director of Fitness, escalating matters as described in the Business Ownership & Scope of Authority section above.
Essential Duties & Responsibilities
The following are essential functions of this position. Essential functions are the fundamental duties of the position that the Company considers necessary to the role, performed with or without reasonable accommodation.
- Own the Personal Training department’s revenue performance and contribute directly to the profitability of the assigned location.
- Drive achievement of monthly, quarterly, and annual Personal Training revenue objectives established by the Company.
- Establish performance goals for the department and for individual team members.
- Train staff on sales techniques to improve conversion rates, generate referrals, and manage prospecting processes.
- Drive achievement of CrunchONE Kickoff attachment, completion, and conversion targets, and support client lifespan objectives.
- Personally service qualifying Personal Training sessions and maintain an active personal client base.
- Support local marketing initiatives that promote trainers, create member engagement through events, and support content for Company-approved social media platforms.
Experience & Qualifications
Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Education & Certification
High school diploma or GED required.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position, with or without reasonable accommodation.
Travel Requirements
This position is based at a single assigned club location.
Work Schedule
This is an exempt position.