Personal Banker

Sales Process

- Execute the STARS sales process, which includes the use of Your Money Map, cross-sell, 10-day follow-up call.

- Develop and execute an individual sales plan for every portfolio customer involving tactics for growing the relationship.

- Responsible to achieve individual sales goals/targets, toward the achievement of branch-wide new acquisition, deposit growth, fee income, referral, and cross-sell targets.

Sales Activities

- Acquire New Clients – Demonstrate growth by acquiring new customers thru outbound calling, engaging customers, and following thru on-teller referrals.

- Cross-sell additional products and services to existing customers.

- Customer Outreach/Development – Schedule appointments and perform on-site visits or perform outbound telephone calls to community members/businesses to discuss financial solutions; a minimum of two visits/calls with community organizations per week.

- Leverage existing customers to uncover their financial needs by reviewing the current relationships, identifying solutions, and discussing options with the customers.

- Portfolio Management – Proactively work with an assigned group of customers to deepen their financial relationships by effectively cross-selling other products and services or referring to business partners.

- Plan and conduct outbound telephone calls to portfolio customers and/or prospects a minimum of one hour three days per week. Complete the account opening process ensuring appropriate ID is obtained, and signature cards completed.

- Follow up with customers’ post-account opening at the following intervals: 2 days, 2 weeks, and two months.

- Fulfill customer service requests to ensure customer satisfaction and retention

- Identify sales opportunities by turning a service issue into a sale (especially life event changes).

- Promote alternate channel delivery (Online Banking, Debit Card, ATM ) making day-to-day banking more convenient for customers.

- Responsible to perform service behaviors as measured in the bank Customer Service Shopper Program, toward the achievement of maximum customer satisfaction and the highest branch ratings.

Additional Duties

- Open new financial relationships

- Deepen existing financial relationships thru cross-selling

- Sales referrals to internal partners (e.g. Lending Group, Investment Group)

- Set appointments for account reviews

- Outbound telephone calling

Background and Experience

- A minimum of two years in a sales position preferred

- Some type of retail experience preferred

- Knowledge of various bank products, services, regulations and compliance procedures

- Notary of Public preferred

- Adheres to sales processes and action plans

- Listens to and acts upon instructions

- Demonstrates accountability

- Excellent verbal communication, interpersonal and problem-solving skills

- Team oriented

- Microsoft Excel and Word experience preferred