Personal Banker Associate I-Hayward

About the role

Selected candidates will complete a 4‑8 week on‑boarding and education program that includes rotations in operations and Sales & Service, culminating in a certification to become a Retail Personal Banker I. The role focuses on using the consultative sales process to identify and meet customers’ financial needs, acquiring new households, deepening existing relationships, processing teller transactions, and serving as platform staff while adhering to risk policies and ethical standards.

Location: Hayward, California 94541

Responsibilities

• Use the consultative sales process and Financial Needs Assessment to build a thorough customer profile and identify current and future financial needs.
• Maintain in‑depth knowledge of Retail consumer and small business products/services and recommend appropriate solutions using the bank’s value proposition.
• Utilize CAMP and other approved marketing tools to proactively reach out to customers and set appointments for periodic financial reviews.
• Focus on cross‑selling to existing customers and engage in outside sales activities (e.g., Membership Advantage onsite presentations, business sales calls, community financial literacy events) as directed.
• Establish close working relationships with assigned Business Partners (Mortgage, Small Business, Commercial and Investment) and refer customers when appropriate for timely, holistic financial solutions.
• Consistently meet/exceed customer experience and individual/team production goals and enhance year‑over‑year revenue growth as measured by the Financial Center P&L.
• Provide guidance to CSRs regarding the sales and referral process.
• Promote customer satisfaction with a friendly, helpful demeanor and professionalism.
• Act with confidence by answering customer questions and owning customer issues.
• Maintain a position of trust and responsibility by keeping all business confidential.
• Follow the Bancorp Code of Business Conduct and Ethics and related policies, maintaining ethical behavior at all times.
• Adhere to established policies and procedures while opening/servicing the full range of Retail products.
• Participate in the consumer loan and bankcard process, owning sourced loans from application through closing.
• Participate in the opening/closing process of the Financial Center or Bank Mart as directed by the Financial Center Manager.
• Stay up to date on Retail procedures to mitigate fraudulent activity and unnecessary risk or exposure.

Requirements

• College degree or work experience providing transferrable skills, or a combination of education and experience.
• Experience in the financial industry preferred.
• Demonstrated ability to develop comfort level with sales activities designed to acquire new consumer household and small business customers and/or cross‑sell to established customers.
• Ability to demonstrate understanding of advanced math functions that will allow for analysis of credit and financial information.
• Ability to professionally represent Fifth Third Bank in terms of appearance and verbal/written communication.
• Demonstrated ability to develop a working knowledge of Retail policies and procedures to utilize good judgment in making sound decisions.
• Must obtain S.A.F.E. Act registration at the time of employment through the Nationwide Mortgage Licensing System (NMLS).

Benefits

Fifth Third offers a Total Rewards program that includes comprehensive benefits and differentiated compensation offerings to support employees’ physical, financial, emotional, and social well‑being. Details of the benefits programs can be reviewed on the 53.com Careers benefits page: https://www.53.com/content/fifth-third/en/careers/benefits.html.

Pay

Total Base Pay Range: $43,680.00 – $69,900.00 USD annually. Individual salaries within this range vary based on role, skill set, experience, education, and geographic location.