Performance Marketing Specialist: Paid Advertising

About The Role

You will be responsible for planning, execution, and optimization across channels like Meta, Google Ads, Pinterest, TikTok, LinkedIn, and CTV, among others. You will assess channel contributions to overall growth and efficiency and make decisions about spend allocation across channels. You will work closely with clients, design team and non-paid media team to coordinate messaging and maximize impact.

What You Will Actually Do

• Campaign Management: Build, launch, and monitor paid campaigns across Meta, Google Ads, Pinterest, TikTok, LinkedIn, and CTV, among others.
• Budget Allocation: Pace ad spend across platforms, balancing short-term revenue with longer-term goals.
• Data & Attribution: Monitor and report on core KPIs, especially CAC/CPL and ROAS. Ensure all metrics are measurable, accurate, and available for a variety of analyses.
• Creative Testing: Partner with our creative team to develop and execute tests for ad copy, imagery, and video assets, always keeping within our client's brand standards.
• Continuous Optimization: Routinely audit accounts for wasted spend, strategic improvements, and ad fatigue.
• Strategy: Help onboard new accounts by developing scalable strategies based on data, competitor analysis, and a client's particular needs.

What We Are Looking For

• 3 to 5 years of direct experience actively managing paid media budgets and executing campaigns hands-on (not via an agency).
• Deep, technical proficiency in Meta Ads Manager and/or Google Ads.
• Familiarity with Pinterest, TikTok, LinkedIn, and any other social media platforms.
• E-commerce experience is a huge plus, particularly Shopify.
• Advanced Excel/Google Sheets skills and experience with modern analytics platforms (e.g., GA4, Looker Studio).
• A genuine interest in the furniture and design industry.

The Reality Check (Why this might not be for you)

• If you are used to large companies where the established processes guide what you do every day, this role will be difficult.
• We value sustainable, profitable growth over standard "best practices" and vanity metrics. You need to be comfortable defending your decisions with hard data.
• If your experience is entirely focused on managing external agencies rather than pulling the levers yourself, you will not succeed here.

What We Provide In Return

• Annual Salary Range: $80,000-$95,000, depending on experience
• Flexible work hours
• Competitive compensation packages
• Generous PTO
• Medical and dental insurance
• Performance bonuses

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