Performance Marketing Specialist: Email & Web

About the role

STAPHAUS is a specialized digital marketing agency and consultancy dedicated to the furniture and design industry. We partner with high-end D2C e-commerce brands and traditional B2B companies to help them navigate the digital landscape, drive revenue, and generate qualified leads. We are not a generalist agency with hundreds of accounts, and we do not care about vanity metrics. We act as an extension of our clients' teams, bringing a hands-on, data-driven approach to high-ticket, high-consideration purchasing cycles.

Responsibilities

• Design and build email marketing campaigns and automations using a variety of ESPs (Klaviyo, Mailchimp, Campaign Monitor, etc.)
• Design and build campaign landing pages using a variety of landing page builders (Webflow, HubSpot, AI builders, etc.)
• Lead overall email marketing calendar, content, copywriting, strategy, and messaging
• Create, design, and optimize various email lists, templates, and campaigns
• Proofread emails and landing pages for clarity, grammar, and spelling
• Constantly upgrade email templates and landing pages using graphics, personalization, and advanced features, ensuring mobile-friendly email templates
• Document process roadmaps, A/B tests, and successful email promotions
• Analyze data, campaign performance, and suggest improvements
• Create reporting on sales revenue generated from email marketing efforts
• Ensure emails and landing pages follow industry policies and best practices
• Collaborate with the broader team to craft a successful strategy for our clients, including, but not limited to: digital ad edits and suggestions, UX and web improvements, etc.

Requirements

• BA/BS degree in Management, Marketing, or a relevant field
• Experience in B2C marketing
• Proven 3+ years of experience with Email Marketing, Marketing Manager, or a similar role in the Marketing Department for a consumer-facing brand or agency
• Ability to utilize a wide range of marketing automation technologies, email and landing page builders
• Exceptional working knowledge of marketing communications, including advertising, promotions, sales, branding, and online promotions
• Knowledge of advanced email and digital marketing trends and best practices
• Exceptional time-management and communication skills
• Exceptional attention to detail

The Reality Check

• If you are used to large companies where the established processes guide what you do every day, this role will be difficult
• We value sustainable, profitable growth over standard "best practices" and vanity metrics. You need to be comfortable defending your decisions with hard data
• If your experience is entirely focused on managing external agencies rather than pulling the levers yourself, you will not succeed here

Pay & Benefits

• Annual Salary Range: $80,000 - $95,000, depending on experience
• Flexible work hours
• Competitive compensation packages
• Generous PTO
• Medical and dental insurance
• Performance bonuses

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