Email Marketing Specialist

About the role

Sweetwater is seeking an Email Marketing Specialist to join our growing team. Reporting directly to our Sr. Email Marketing Manager, this role will plan, execute, and measure a variety of campaigns and initiatives in Sweetwater’s email marketing program. Daily responsibilities include close coordination of email communication plans with internal teams, as well as the regular build-out and segmentation of email assets, ensuring deliverables are on-time and executed with a high degree of accuracy and effectiveness.

This role will measure, test, and analyze key performance indicators (KPIs), present campaign performance, and advise on potential optimizations.

Responsibilities

• Execute multiple aspects of email campaigns including planning, development, proofing, deployment, and measurement.
• Support the email production process, ensuring all emails are accurate and performant.
• Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation lists function properly; verify that email renders correctly across various email clients.
• Collaborate with key stakeholders including digital marketing, creative services, marketing analytics, and marketing operations to ensure that outcomes and deliverables meet spec and satisfy important needs of the business.
• Partner with creative services to develop campaign and creative concepts, representing the needs of the email channel.
• Participate in email experimentation from hypothesis to execution and measurement.
• Conduct extensive testing and analysis of email marketing efforts such as creative layout testing, copy testing, and segmentation testing to develop best practices.
• Identify opportunities for cross-channel integration between email and other marketing channels.
• Support similar one-to-one marketing automation efforts including SMS and push.
• Consult with business stakeholders regarding email best practices.
• Stay current on digital marketing best practices, industry standards, and compliance best practices.
• Manage time, tasks, projects, priorities, and deadlines with tactical precision and creative excellence.

Requirements

• Bachelor’s Degree or higher in Business, Marketing, or Advertising.
• 1+ years of professional experience in email marketing.
• Minimum 2 years of experience in marketing and/or advertising.
• Demonstrated proficiency in crafting concise and compelling email content, including impactful subject lines that optimize open rates and engagement metrics.
• Demonstrated ability to manage multiple projects, priorities, and responsibilities with both agility and precision.
• Excellent organizational skills and a process-oriented mindset.
• Advanced knowledge and understanding of email marketing and compliance best practices.
• Knowledge and familiarity with HTML, CSS, and JavaScript development for email.

Skills

• Bonus: Experience or familiarity with Blueshift email marketing platform.
• Bonus: Experience with Push Notification and SMS marketing channels.
• Bonus: Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
• Bonus: Knowledge and familiarity with Liquid development for email.

About Sweetwater

Sweetwater’s culture is built upon celebrating the creative creation of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member’s unique perspective and experience.

We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required.

Ideal Team-Player Traits

• WOWs The Customer – Deep passion and desire for creating amazing customer and colleague experiences.
• Get Things Done – Great work ethic and moves with a sense of urgency.
• Obsesses over the Details – Committed to paying attention to the details.
• Drives Continuous Improvement – Always focusing on effective and efficient work and ways to get better.
• Develops the Future – Committed to the pursuit of growing personally and professionally and has a focus on bringing colleagues along on that journey.