Performance Marketing Specialist

About the role

We are seeking a data-driven Performance Marketing Specialist to join our growth team. In this role, you will be responsible for managing and optimizing paid advertising campaigns across multiple channels including Google Ads, Meta, and LinkedIn. You will analyze campaign performance, conduct A/B testing, and collaborate with the creative team to drive high-quality leads and maximize ROI. The ideal candidate is analytical, detail-oriented, and stays up-to-date with the latest digital marketing trends and platform algorithms.

Responsibilities

• Manage and optimize paid search and social media advertising budgets.
• Conduct thorough keyword research and audience targeting analysis.
• Monitor daily campaign performance and adjust bidding strategies.
• Collaborate with designers to develop high-converting ad creatives.
• Generate weekly and monthly reports on key performance indicators.

Skills

Required: Google Ads, Meta Ads Manager, Data Analysis, A/B Testing, Conversion Rate Optimization

Preferred: Google Analytics 4, SQL, Copywriting, Marketing Automation, Tableau