Performance Marketing Specialist

Campaign Execution

Build, launch, and manage paid campaigns across LinkedIn, Google Ads, Demandbase, CTV, and digital listing platforms (G2, Capterra, and similar).

Own the ad build process end to end, from asset trafficking and audience setup to tagging, QA, and go-live.

Run A/B tests on ad creative, copy, audiences, and landing pages. Document what you learn and apply it.

Manage campaign budgets across platforms, monitoring pacing daily and making adjustments to hit efficiency targets.

Configure and maintain ABM campaigns, including account targeting, intent signals, and journey stages using third party tools like DemandBase, 6Sense, etc.

Reporting and Optimization

Own a regular reporting cadence with each of our region stakeholders, pulling performance data, building dashboards, and presenting findings to campaign managers and stakeholders.

Analyze campaign results across platforms to identify trends, flag underperformance, and surface optimization opportunities.

Maintain clean UTM hygiene and coordinate with marketing ops to ensure accurate attribution and reporting.

Track spend and performance against quarterly goals, and flag budget risks or reallocation needs proactively.

Platform and Process Management

Stay current on platform updates, betas, and new ad formats across paid channels.

Manage relationships with platform reps to stay informed on new features and opportunities.

Keep internal documentation current - ad specs, audience lists, budget trackers, and test logs.