Performance Marketing & Paid Acquisition Lead

About the role

Harper is an AI-native commercial insurance company in San Francisco rebuilding the entire business as software. We’ve grown ~100x in the last year and operate on‑site with long days and very high standards. The growth engine runs on speed, precision, and automation, and you will own the digital channels that feed the sales floor — turning spend into revenue. You will manage Harper’s paid growth machine end‑to‑end: channel strategy, experimentation, funnel optimization, and automation, working alongside sales and engineering to refine campaigns based on what actually closes.

Responsibilities

• Own paid acquisition: manage and scale campaigns across Google, Meta, and lead‑bidding marketplaces with vertical‑specific strategies for construction, med spas, manufacturing, and new segments; control budget against CAC, conversion, and throughput.
• Optimize the full funnel: work on landing pages, messaging, and conversion flows; track performance from click → quote → bind; partner with sales to read lead quality and adjust targeting in real time.
• Experiment relentlessly: run A/B tests across ads, creative, audiences, and landing pages; scale what works, kill underperformers fast, and build playbooks for new vertical launches.
• Automate everything: collaborate with engineering to automate bidding, pacing, attribution, and reporting; use AI tools to generate and test creative at scale; build systems that let performance marketing run continuously and efficiently.

Requirements

• Think in CAC, conversion rates, and throughput; enjoy owning revenue‑impacting systems.
• Hands‑on and comfortable operating without layers.
• Love testing, iterating, and scaling what works — and killing what doesn’t, fast.
• Want tight feedback loops with sales and product.
• 5+ years in performance marketing, paid acquisition, or growth, with hands‑on Google Ads and Meta experience at meaningful budgets.
• Comfortable owning outcomes tied to pipeline and revenue, not impressions or clicks.
• Based in San Francisco or willing to relocate.
• Experience running and optimizing lead‑based acquisition funnels, ideally for B2B, SMB, or high‑consideration products.
• Strong understanding of CAC, conversion rates, attribution, and funnel economics.
• Experience with analytics tools (e.g., Google Analytics / GA4), conversion tracking, pixels, and UTM frameworks.
• Ability to run structured experiments across creatives, audiences, landing pages, and channels.
• Highly analytical mindset with strong spreadsheet skills and the ability to turn data into decisions.

Benefits

• Uber commuter benefits
• Meals provided — breakfast, lunch, and dinner
• Snacks, drinks, and coffee stocked daily
• Free gym membership
• Health, dental, and vision insurance

Pay

Salary: $150,000–$180,000, plus performance bonus and equity.

Schedule

Monday–Friday, long days, in the building with the team.