Performance Marketing & Paid Acquisition Lead

Who You Are

• You think in CAC, conversion rates, and throughput — and you enjoy owning revenue-impacting systems.
• You're hands-on and comfortable operating without layers.
• You love testing, iterating, and scaling what works — and killing what doesn't, fast.
• You want tight feedback loops with sales and product.

What You'll Do

• Own paid acquisition. Manage and scale campaigns across Google, Meta, and lead-bidding marketplaces, with vertical-specific strategies for construction, med spas, manufacturing, and new segments — controlling budget against CAC, conversion, and throughput.
• Optimize the full funnel. Work landing pages, messaging, and conversion flows; track performance from click → quote → bind; and partner with sales to read lead quality and adjust targeting in real time.
• Experiment relentlessly. Run A/B tests across ads, creative, audiences, and landing pages; scale what works, kill underperformers fast, and build playbooks for new vertical launches.
• Automate everything. Work with engineering to automate bidding, pacing, attribution, and reporting; use AI tools to generate and test creative at scale; and build systems that let performance marketing run continuously and efficiently.