Performance Marketing & Paid Acquisition Lead

Paid Acquisition

• Manage and scale campaigns across Google, Microsoft, Meta, and other lead-bidding marketplaces
• Make data-driven decisions on where to scale, pause, or reallocate spend based on performance and business goals

Optimize the Conversion Funnel

• Drive performance from first click through paid conversion
• Refine landing pages, messaging, targeting, and conversion flows to improve efficiency and ROAS

Develop High-Performing Content

• Craft, test, and continuously refine positioning, offers, and messaging across all paid ad formats
• Contribute copy and messaging improvements where needed to maximize conversion and performance

Drive Growth

• Ship quickly, measure clearly, double down on what works
• Proactively identify, test, and launch new acquisition channels to unlock incremental growth

Data-Driven Decisions and Forecasting

• Analyze performance data to inform budget allocation and forecasting
• Clearly communicate insights, projections, and recommendations to stakeholders

Qualifications

• 5+ years managing paid acquisition (Google Ads) with significant budgets
• Strong writing and content development skills, particularly for performance marketing and conversion-focused campaigns
• Experience creating and optimizing landing pages and performance-driven content
• Deep understanding of analytics, funnel economics, CAC, LTV, and payback models
• SaaS experience (Online Form industry experience is a plus)