Performance Marketing Manager Specialist (Paid Media) - Boston (Hybrid)
XAnge · Cambridge, MA · 2 wk ago
Full-time
Location: Boston (Hybrid)
About the role
Performance Marketing Manager Specialist (Paid Media) responsible for driving measurable growth through paid media channels.
Responsibilities
- Develop, execute, and optimize paid media campaigns across platforms (e.g., Google Ads, Meta, LinkedIn, TikTok, programmatic).
- Manage budgets, bids, and performance metrics to maximize ROI and achieve KPIs (CPA, ROAS, CTR, etc.).
- Collaborate with creative, analytics, and cross-functional teams to align strategies and improve campaign effectiveness.
- Conduct A/B testing, audience segmentation, and data-driven optimizations to enhance performance.
- Monitor industry trends, competitor activity, and emerging platforms to inform strategy.
- Generate reports and insights to communicate performance to stakeholders.
Requirements
- 3+ years of hands-on experience managing paid media campaigns (performance marketing, digital advertising).
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other paid media platforms.
- Strong analytical skills with experience using tools like Google Analytics, Looker Studio, or similar.
- Ability to interpret data, identify trends, and translate insights into actionable strategies.
- Excellent communication, collaboration, and project management skills.
- Experience with programmatic advertising, TikTok Ads, or other emerging platforms is a plus.