Performance Marketing Manager — Paid Media

New York, NY | Full-time, onsite (five days per week)

About the role

A rapidly growing, design-led consumer brand is seeking a hands-on Performance Marketing Manager to own paid-media strategy, execution, optimization, and reporting across its e-commerce business. This is a highly visible opportunity for a data-driven growth marketer who can balance customer acquisition, revenue performance, creative testing, and premium brand storytelling.

Responsibilities

• Manage paid search, paid social, display, video, and emerging digital channels
• Own campaign budgets across Meta, Google, Microsoft Ads, TikTok, YouTube, Pinterest, and additional platforms
• Drive customer acquisition, conversion, revenue growth, and ROAS
• Monitor CAC, conversion rate, revenue, traffic, and overall channel performance
• Build and manage testing programs across creative, messaging, audiences, landing pages, and bidding strategies
• Partner with creative, brand, CRM, influencer, retail, analytics, and finance teams
• Develop dashboards, performance reports, insights, and optimization recommendations
• Support digital campaigns tied to retail traffic, store events, and new-market growth

Requirements

• 4+ years of performance marketing, growth marketing, digital acquisition, or paid-media experience
• Recent experience with a strong DTC, e-commerce, retail, fashion, luxury, accessories, beauty, or consumer brand
• Hands-on Meta Ads and Google Ads expertise
• Experience managing multimillion-dollar annual media budgets
• Strong understanding of ROAS, CAC, LTV, conversion, attribution, and campaign measurement
• Experience owning or supporting a paid-media P&L
• Strong analytical and reporting capabilities

Pay

Base salary up to $130,000 plus 6% annual performance bonus.

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Paid parental leave
• Paid Time Off
• Commuter benefits
• Educational allowance
• Employee product allowance and discounts