Performance Marketing Manager - SEO/AEO

Core Responsibilities

• Contribute to SEO and Answer Engine Optimization (AEO) strategies for assigned clients by translating client goals, audience behavior, search intent and performance data into practical recommendations.
• Own day-to-day SEO/AEO deliverables with rigor, polish and clear rationale, including audits, content briefs, analysis, reporting inputs and optimization recommendations that help the team move work forward.
• Collaborate with content, development, analytics, paid media, account and strategy teams to ensure SEO/AEO recommendations are actionable, integrated and tied to broader marketing plans.

Content

• Conduct keyword, topic, intent, SERP, competitor and AI research to identify content gaps, entity and authority opportunities and visibility risks across traditional search and AI platforms.
• Understand how AI models understand, summarize, cite and recommend brands and translate analysis into identified patterns, source/citation gaps and recommended actions.
• Support offsite integration strategies by researching social media, citations, digital PR, partnership, other cross-channel signals that influence organic visibility and AI visibility.

Technical Audit

• Audit technical SEO issues including crawlability, indexation, internal linking, URL structure, redirects, canonicalization, XML sitemaps, robots directives, page speed/Core Web Vitals, mobile usability, JavaScript rendering and schema markup.
• Analyze and translate technical findings into prioritized roadmaps that balance business impact, user value, level of effort, development dependencies and performance risk.
• Identify and implement structured data, metadata, internal linking and content enhancements that improve search engine and answer engine understanding, eligibility for rich results and alignment with user intent.

Data Analysis

• Monitor organic performance using platforms such as GA4, Google Search Console, Data Studio, and rank/visibility tools to surface signals early and clearly explain what changed, why it matters and what to do next.

Required Experience & Skills

• 3+ years of digital marketing experience with a primary focus on SEO; agency or multi-client experience preferred.
• Bachelor's degree in a related field or equivalent experience considered.
• Hands-on understanding of SEO fundamentals across technical SEO, content strategy, internal linking, structured data, information architecture and offsite authority.
• Working knowledge of AEO concepts, including entity signals, source/citation analysis, conversational query behavior and how content may be interpreted by AI models and answer engines.
• Ability to audit technical SEO issues and explain their impact in plain language to cross-functional teams and clients.
• Demonstrated ability to prioritize recommendations using impact/effort, business goals, dependencies and performance data.
• Strong analytical, research, written and verbal communication skills, with the ability to turn data and observations into clear next steps.
• Comfort using GA4, Google Search Console, Excel/Google Sheets, Looker Studio, crawling tools such as Screaming Frog, and SEO research/ranking platforms and CMS platforms.
• Working knowledge of HTML, CSS, JavaScript rendering considerations, and schema markup.
• Detail-driven, consistent, curious and prepared; someone who takes pride in accurate work, surfaces risks early and helps the team produce stronger outcomes.
• Ability to manage multiple assignments and deadlines while staying organized, collaborative and accountable.