Performance Marketing Manager - SEM

Unity is seeking a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines. This high-impact, highly visible role sits within our GTM Marketing org, collaborating closely with integrated marketing, product, commerce, and revenue teams to drive pipeline and growth through search.

About the role

You'll lead strategy and execution for paid search, partnering cross-functionally with teams running adjacent paid channels to ensure a cohesive, full-funnel approach.

Responsibilities

• Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management
• Build and manage campaigns across multiple business units with distinct audiences and goals
• Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders
• Partner closely with performance marketing teammates on integrated paid media strategy, contributing search expertise to broader channel planning
• Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page
• Stay current on search trends, platform changes, and AI-driven search shifts (e.g., SGE) and bring those perspectives to the team

Requirements

• 5–8 years of hands-on SEM experience, with at least 2 years in both B2B and B2C environments
• Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture
• Comfortable working with data — able to pull your own reporting, identify trends, and communicate insights clearly to stakeholders
• Familiarity with paid social and programmatic ecosystems; understanding of how search fits into the broader paid mix
• Strong communicator who thrives in cross-functional, fast-moving environments
• Experience with marketing automation and CRM platforms (e.g., Salesforce, Eloqua) is a plus
• Experience with Semrush, Profound, or SA360
• Sufficient knowledge of English for professional verbal and written exchanges, as the role requires frequent communication with global colleagues and partners

Pay

Base salary ranges based on primary work location:

• Zone A: $87,400 - $131,200 USD gross
• Zone B: $98,800 - $148,200 USD gross
• Zone C: $111,000 - $166,600 USD gross

Beyond base salary, this role may be eligible for equity awards and participation in company incentive plans (e.g., annual discretionary bonuses or sales commissions). The final offer amount will depend on factors such as geographic location, relevant experience, professional background, and skill set.

Benefits

Unity offers a wide range of benefits designed to support well-being and work-life balance. Eligibility, specific offerings, and coverage vary by country and employment status. Examples include:

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food and snacks
• Mental health and wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program