Performance Marketing Manager

ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group expanded into North America. The platform enables merchants and brands to engage with members cost-effectively and has rewarded shoppers with over US$900 million in Cashback to date.

About the Role

As part of the Global Performance Marketing team, you will design and implement online media strategies to drive growth in acquisition, retention, and branding for the North America market. You will collaborate with local teams and regional stakeholders to ensure seamless coordination and execution of marketing initiatives. This role is based in New York City, with frequent travel to Austin, Texas (HQ).

Responsibilities

• Manage and own the performance of online marketing channels including Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
• Analyze online paid media campaigns and product data to derive actionable insights for optimization.
• Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
• Growth hacking through constant testing to discover new marketing opportunities.

Requirements

• 7+ years of hands-on experience in online paid media for APP and Web products.
• Bachelor’s degree in marketing, business, or relevant experience.
• Proven track record of driving significant growth with marketing efficiency in the North America market.
• Proficient in managing campaigns across Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Excellent communication skills and stakeholder management; ability to work across multiple markets and cultures.
• Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/Appsflyer.
• Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
• Growth hacking mentality and a holistic view of marketing strategy.
• Self-starter with the ability to work independently, owning problems and developing solutions.
• Demonstrated use of AI tools (e.g., ChatGPT, Gemini, Claude) to improve workflows, enhance productivity, and drive efficiency.

Skills

• Agency: Take ownership and act without waiting for permission; find solutions and follow through.
• Judgement: Aim for high-impact decisions, prioritizing the bigger picture over individual interests.
• Learning Velocity: Quickly acquire new skills and adapt to better methods; benchmark against the best.
• Tenacity: Stay committed under pressure, debate openly, then fully support decisions.

Benefits

• Career growth opportunities to take on greater challenges.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.