Performance Marketing Manager

About the role

The Manager, Performance Marketing will focus on Safelite’s performance media channel acquisition strategy, driving consumers down the funnel to drive conversion through direct response programs in paid search, traditional organic search, answer engine optimization (AEO) organic search, and affiliate. This role manages and executes activities including AEO, SEO, SEM and affiliate day-to-day account management, optimization, and maintenance. They will work in tandem with the media agency and internal analytics and finance teams to analyze campaign performance and provide recommendations for improvement. Additionally, this role partners closely with the product and IT teams for Safelite.com implementation and improvement for SEO/AEO activities. Responsibilities include vendor management and success across several partners including but not limited to Yelp, Yext, Yotpo, BrightEdge, Profound and Microsoft Advertising Services.

Responsibilities

• Lead, own and plan the SEO program through strategic initiatives, technical updates, content additions or updates and local management
• Update key stakeholders and cross-functional partners on improvements and/or setbacks
• Plan, execute, and lead reputation management for Safelite’s owned properties (e.g., Google, Yelp, Yotpo ratings and reviews)
• Own and manage Safelite’s vendor relationships with Microsoft reps, BrightEdge, Yext and Yelp
• Grow and optimize paid search program through standard optimizations and innovative testing, including structure, bidding, ad creative, landing page tests, Google betas, etc
• Lead, own and plan the affiliate marketing program through standard and innovative testing, including partner acquisition, ad creative/media type, payout structures, etc
• Partner with internal and external analytics teams to assess channel success and impact on business; identify and report against key performance indicators
• Build, own and manage paid search, SEO and affiliate roadmaps
• Lead and mentor a small team, fostering curiosity, collaboration and professional growth; establish clear expectations, review performance and support development
• Collaborate with internal product and development teams on larger CMS updates, page structure changes, additions and tests
• Proactively look for expansion & optimization opportunities on a regular basis and stay current in the channels’ landscapes to make innovative recommendations

Requirements

• Bachelor’s Degree or equivalent work experience
• 4–6 years of relevant experience
• Experience managing local listings in Google Business Profiles, Yext, or a related platform
• Familiarity with landing page optimization and A/B testing methodologies
• 1–3 years of people leadership experience

Preferred

• Bachelor’s Degree in marketing, communications or business
• HTML coding experience

Skills and Abilities

• Knowledge of paid search, organic and affiliate channel best practices
• Proven track record of delivering qualified conversion traffic and media budget management
• Strong analytics skills with the ability to drive meaningful action from large data sets and present insights
• Excellent interpersonal and verbal communication skills, with the ability to collaborate across teams and communicate analytic results, insights, and business implications to non-technical partners
• Proactive mindset with a passion for staying current with digital marketing trends and emerging technologies; eager to apply new techniques and tools to enhance performance
• Excellent attention to detail and ability to multi-task and prioritize responsibilities
• Google Certified – knowledge and experience with relevant media tools such as Google Analytics, SA360, affiliate marketing partners and platforms and Google Search Console
• Ensures Accountability – holds self and others accountable to achieving results by setting clear goals, monitoring progress, and addressing performance issues promptly
• Ability to lead and develop a team, providing ongoing guidance and support and fostering a culture of continuous improvement

Benefits

• Competitive weekly pay and bonus opportunities
• Total job benefits valued at more than $10k; includes a 401(k) plan with company matching
• Medical coverage plans customized to suit needs
• Commitment to work/life balance through paid time off (PTO) programs, company holidays and paid volunteer days
• Up to $5,250 in tuition reimbursement per year

Schedule

Expected work location is primarily at the Safelite Home Office (7400 Safelite Way, Columbus, OH 43235). In-office presence is required at least 4 days per week; changes to work location arrangements are subject to managerial approval and business needs.