Performance Marketing Manager

Paid Acquisition

You'll be the first person dedicated to paid acquisition at Rilla. We've already spent $350k on ads and closed $800k in revenue from them, with no one owning it full-time. Imagine what happens when someone great actually focuses on it.

What You'll Do

• Take full ownership of Rilla's paid media program.
• We're spending ~$4k/day across Google, Meta, LinkedIn, YouTube, and want to scale significantly.
• Audit what we've built so far, find the gaps, and turn a promising channel into a machine.
• Own end-to-end campaign execution: audience targeting, ad creative briefs, bidding strategy, budget allocation, landing page optimization.
• Track CAC, ROAS, pipeline contribution, and conversion rates at every stage of the funnel. Report on them clearly.
• Run constant experiments. New channels, new creatives, new audiences, new copy. Kill what doesn't work fast, double down on what does.
• Build a repeatable creative testing process: hooks, formats, angles, messaging. We should always know what's resonating and why.
• Produce ads that don't look or feel like typical B2B garbage. Our customers are tradespeople, not software buyers.
• Build out tracking and attribution so we know exactly what's driving revenue (UTMs, pixels, tag management, CRM integration).
• Work closely with sales to make sure the leads you generate are leads that close.