Performance Marketing Manager

About the role

This role is full-time, in-person, in NYC. We offer relocation assistance.

Rilla is the leading conversation intelligence software for in-person sales—think HVAC, real estate, automobile, and windows. Customers record face-to-face conversations with our mobile app; our AI transcribes and analyzes them to help sellers improve. Our vision is to make offline commerce as searchable and easy to understand as the internet, empowering traditionally underserved trades businesses with enterprise-grade tools. We’re growing 10% month-over-month, serve hundreds of clients (including Fortune 500), maintain a Net Revenue Retention above 150%, and are cash-flow positive. Our NPS exceeds the iPhone’s and our brand is repeatedly cited as one of the strongest customers have ever seen.

We’re backed by Byron Deeter at Bessemer Venture Partners (one of the top cloud investors) and raised a $40M Series B at a $800M valuation from GV; we’re also a Cloud 100 Rising Star company.

Who you are

• An infinite learner: you’re always curious, quickly master new technologies, and execute independently.
• A customer obsessive: you deeply care about delighting customers and solving their real pains, not vanity metrics.
• A superstar: you dedicate yourself to mastering your craft and leaving a mark on the world, and you want to be around a team equally obsessed with greatness.
• Quality obsessive: you deeply care about our users and the quality of their work; our customers are tradespeople, not tech buyers, so you need extreme empathy to understand their world and make their lives better.
• A team player: you love giving and receiving feedback and growing together.
• Unafraid of failure: you take risks, treat failure as a learning opportunity, and get excited when you fail because it means you’re learning faster.

What you’ll get

• You’ll be the first dedicated paid-acquisition hire at Rilla. We’ve already spent $350k on ads and closed $800k in revenue with no one owning it full-time—imagine what happens when someone great focuses on it.
• You’ll have a massive unfair advantage: a beloved brand, NPS higher than the iPhone, and a product that sells itself once people see it. Your job is to take what’s already working and scale it aggressively.
• You’ll work directly with leadership, shape growth strategy, and operationalize what will likely become one of Rilla’s largest inbound channels.
• Very few people get to own the paid-growth function at a company growing this fast in a blue-ocean market.

Responsibilities

• Take full ownership of Rilla’s paid media program (currently ~$4k/day across Google, Meta, LinkedIn, YouTube) and scale it significantly.
• Audit what we’ve built so far, identify gaps, and turn a promising channel into a machine.
• Own end-to-end campaign execution: audience targeting, ad-creative briefs, bidding strategy, budget allocation, landing-page optimization.
• Track CAC, ROAS, pipeline contribution, and conversion rates at every funnel stage and report clearly.
• Run constant experiments—new channels, creatives, audiences, copy—and kill what doesn’t work fast, doubling down on what does.
• Build a repeatable creative-testing process to understand what resonates and why.
• Produce ads that don’t look or feel like typical B2B garbage; our customers are tradespeople, not software buyers.
• Build out tracking and attribution (UTMs, pixels, tag management, CRM integration) so we know exactly what drives revenue.
• Work closely with sales to ensure the leads you generate are leads that close.

Requirements

• 2+ years running paid media campaigns in-platform (Google Ads, Meta Ads, LinkedIn).
• Proven ability to scale an existing paid program—you know how to find the levers that unlock the next order of magnitude.
• Comfort with spreadsheets, dashboards, and attribution models; ability to tell a story with data.
• B2B SaaS experience, ideally selling to non-tech audiences.
• Strong opinions on ad creative—you know what stops someone from scrolling even if you’re not the one designing it.
• Experience with conversion tracking, Google Tag Manager, and CRM systems (HubSpot, Salesforce, etc.).

Nice to have

• Web development skills—ability to spin up landing pages, tweak funnels, or run quick experiments without waiting on engineering.

Pay

$125K – $200K