Performance Marketing Manager

About the role

Omni Lab is seeking a Performance Marketing Manager who excels at blending paid search and paid social strategies. This role involves building and scaling paid media strategies for high-growth B2B SaaS companies.

Responsibilities

• Work directly with Marketing Executives and Founders of VC-backed B2B SaaS companies, managing and optimizing paid media campaigns across Google, Bing, Meta, and LinkedIn.
• Identify and pitch new strategies such as bidding approaches, creative and copy tests, audience segmentation, and campaign structures to stay ahead of competitors.
• Owning the entire optimization process: hypothesize, execute, measure, iterate, prioritizing speed and rigor over set-and-forget tactics.
• Manage daily communication with internal teams and external platform partners, including best practices, presentation decks, strategy plans, and ad-hoc requests.
• Engage daily with search and social platforms to gather reporting, assess performance, and monitor trends across Google Ads, Bing, Meta, LinkedIn, and third-party tools.
• Proactively research and address campaign issues, formulating actionable solutions based on findings.
• Connect paid media performance to pipeline and revenue outcomes, beyond just platform-level metrics.

Requirements

• 5+ years of hands-on experience managing paid media, with significant expertise in both paid search and paid social.
• Experience with Google Ads, Meta Ads, Bing Ads, and LinkedIn Ads, demonstrating a track record of identifying and implementing optimization opportunities.
• Comprehensive understanding of the paid media landscape and familiarity with digital marketing principles.
• Strong analytical skills, capable of interpreting data from multiple platforms and presenting coherent stories for client meetings.
• Proficiency in using Salesforce and HubSpot for reporting and connecting spend to pipeline and revenue outcomes.
• Excellent organizational skills and the ability to manage multiple client accounts and priorities simultaneously.
• Self-starter with a willingness to think creatively and challenge traditional campaign structures.
• Team player with adaptability to a fast-paced, small-team environment.

Qualifications

• Expertise in Google Ads, Meta Ads, Bing Ads, and LinkedIn Ads.
• Proven ability to identify and implement optimization opportunities in paid media campaigns.
• Comprehensive knowledge of the paid media landscape and digital marketing principles.
• Strong analytical skills, able to interpret data from multiple platforms and present coherent stories for client meetings.
• Proficiency in using Salesforce and HubSpot for reporting and connecting spend to pipeline and revenue outcomes.
• Excellent organizational skills and the ability to manage multiple client accounts and priorities simultaneously.
• Self-starter with a willingness to think creatively and challenge traditional campaign structures.
• Team player with adaptability to a fast-paced, small-team environment.

Skills

• Hands-on experience in paid media management.
• Proactive identification and implementation of optimization strategies.
• Data analysis and interpretation skills.
• Effective communication and presentation skills.
• Organizational and time management skills.
• Adaptability to change and fast-paced environments.
• Ability to think creatively and challenge traditional campaign structures.

Benefits

• $75,000–$100,000 base salary, based on experience.
• Premium health and dental benefits.
• Employer-sponsored 401(k) with a 4% match without vesting.
• The ability to work 100% remotely.
• The opportunity to contribute to the growth of a demand generation consultancy in the fast-growing B2B SaaS category.

Pay

• $75,000–$100,000 base salary, based on experience.

Schedule

• Remote work.