Performance Marketing Manager

About Tin Can

Here at Tin Can, we're working to give kids the social independence we had growing up—without smartphones. We've built a remix of the classic home phone on a totally private network with added safety functionality and fun surprise features in the pipeline. Our brand is bold, authentic, nostalgic, and a little quirky, resonating with families who want a simpler, better experience for their kids and appreciate a sense of humor.

The Role

We’re looking for a Performance Marketing Manager to turn our paid acquisition program into a reliable, scaled growth engine. Paid social is already one of our fastest-growing channels, and it’s set for serious expansion starting Q4 and continuing into 2027 and beyond. This is a hands‑on seat: you’ll work directly in the accounts, data, and creative reviews rather than steering from a distant dashboard.

Key Responsibilities

• Own paid social on Meta, continuously optimizing targeting, budget, and creative decisions based on performance data and platform changes.
• Keep the creative pipeline full by partnering with the in‑house influencer team and external partners to ensure a steady stream of on‑brand ads.
• Test and scale new platforms, building a diversified engine that remains stable even if one channel underperforms.
• Build or refine dashboards (with analytics support) to monitor real‑time performance and identify what’s working.
• Plan and pace budgets across channels, allocating spend against performance and growth targets.
• Collaborate with Brand to amplify larger campaigns, aligning paid efforts with organic, influencer, lifecycle, and PR initiatives.

What We’re Looking For

• 4–6+ years in performance marketing with deep, hands‑on fluency in paid social as the primary domain.
• End‑to‑end ownership of a paid acquisition program, from strategy through execution.
• Data‑driven decision making, backed by numbers, and a strong instinct for effective ads.
• An eye for brand, protecting tone and look while moving quickly.
• Low‑ego, collaborative mindset; ability to work cross‑functionally while respecting others’ time and priorities.

Resources

• Budget: No set limit—if the CAC math works, we’ll keep pouring fuel on the fire.
• Data & Analytics: Access to Hex and existing dashboards; no request is too small or complex.
• Creative: Ability to request additional creative resources when the paid pipeline outpaces current output.
• Growth Path: Opportunity to grow the paid engine and eventually build and lead your own team.

Why Join Tin Can

• Build technology that protects childhood and promotes real conversations and connections.
• Own the first impression for most families, shaping growth beyond a narrow slice of the funnel.
• Join a small, high‑trust, mission‑driven team where ideas and instincts matter from day one.
• Make a tangible impact on giving kids a more analog childhood with less screen time.

Compensation

Compensation Range: $113,000 – $142,000