Performance Marketing Manager

Key Responsibilities

• Own execution and optimization of Keurig brand demand across paid media, ensuring strong efficiency, coverage and continued growth across a critical revenue-driving area
• Translate strategy into clear execution plans across Search, Shopping/PMAX, and Paid Social, and drive actions that improve revenue, efficiency, and subscription growth (KSK/AD)
• Lead high-impact initiatives (e.g., restructures, funnel optimization, subscription growth) with measurable outcomes

Analytics, Insights & Action

• Own reporting and performance narratives, delivering clear insights and actions in weekly, monthly, and quarterly readouts
• Identify risks and opportunities by exploring data and connecting signals across channels, and translate findings into prioritized actions
• Raise analytical rigor across Category Leads, ensuring insights consistently lead to execution

Operations, Process & Accountability

• Build and operationalize processes across creative planning, testing and reporting, and own the team’s operating rhythm (testing cadence, creative refresh cycles, performance reviews)
• Ensure consistent, high-quality execution across category-led areas of the business
• Drive accountability across paid media specialists through clear plans, performance visibility, and consistent follow-through
• Leverage automation, alerts, and emerging tools (including AI where applicable) to improve efficiency, surface performance changes, and enable faster decision-making across campaigns

Cross-Functional Collaboration

• Partner with Creative, Performance Measurement, and Merchandising teams to apply insights and improve ads, measurement, and activations
• Translate paid media performance into clear narratives and recommendations that drive cross-functional decisions