Performance Marketing Manager

Responsibilities

• Crafting and managing a multi-million dollar paid search budget to achieve acquisition and revenue goals.
• Serve as the primary owner of performance marketing agency relationship, holding them accountable to cost, revenue, and efficiency metrics across tactics and campaigns.
• Cultivate daily interactions with vendors to align paid campaign strategies with business objectives.
• Design and oversee test plans for search ad copy and landing pages to enhance conversion rates.
• Analyze search marketing data to develop insights and determine effective optimization strategies.
• Conduct regular search engine optimization audits to uncover opportunities and improve organic rankings.
• Collaborate with Agile and UX teams as the SEO authority to ensure new content meets optimization standards.
• Mentor Digital Marketing Specialists, fostering expertise and guiding performance in line with departmental goals.

Qualifications

• Understanding of marketing strategies and effectiveness.
• Experience with digital marketing strategies.
• Knowledge of business objectives and marketing data analysis.