Performance Marketing Manager
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences.
We need to parse the posting and decide sections.
The posting includes:
- Intro about company (The Company You’ll Join Carta...). Could be "About the company" but not required. Could be "About the role"? Actually "About the role" is a heading we can use for description of role. The posting includes "The Problems You'll Solve" and then bullet-like paragraphs describing responsibilities. Also "The Team You'll Work With". Also "About You" (qualifications). Also "Salary Benefits" includes salary range and benefits. Also "Disclosures" which is boilerplate (EEO etc) - we should remove.
We need to decide sections: maybe "About the role", "Responsibilities", "Qualifications", "Benefits", "Pay". The posting includes salary range and benefits. So we can have Pay section with salary range, and Benefits section with benefits description (equity, exceptional benefits, commissions). Also maybe "Team" could be part of About the role or separate? The instruction says use headings from list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose which to include.
We have responsibilities described in "The Problems You'll Solve" and subsequent paragraphs. So we can put those under
Responsibilities
with - items.
We have qualifications under "About You": list of requirements: strategic and analytical thinker, 6+ years experience, etc. Could be under Qualifications or Requirements. We'll use Qualifications.
We have "About the role" maybe we can include a brief paragraph summarizing role: "As Performance Marketing Manager You’ll Work To Deploy Winning Strategies for Paid Media Across All Segments." That's basically role description. Could be under About the role.
We have "The Team You'll Work With" maybe we can incorporate into About the role or Responsibilities? Probably better to include as a separate section? Not in allowed headings list. Could fold into About the role as prose.
We have Salary Benefits: includes salary range and benefits. So we can have Pay section with salary range, Benefits section with benefits description.
We must not include sections with placeholder text. All sections have real content.
We need to remove boilerplate: The disclosures about EEO, E-Verify, privacy, etc. Remove.
Also remove duplicated lines? Not seeing duplicates.
We need to preserve all substantive information: company intro maybe not needed? It's about the company, but not required heading. Could be included as a paragraph under About the role? Might be considered "About the company" but not in allowed headings. The instruction says we can use those headings; we can also include other headings? It says "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples but not exclusive? It says "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect us to use those headings only. Safer to stick to those.
Thus we need to map content to those headings.
Let's extract:
About the role: maybe a brief overview: "As Performance Marketing Manager You’ll Work To Deploy Winning Strategies for Paid Media Across All Segments. Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise." That's basically responsibilities. But we can put a short prose under About the role summarizing role purpose.
Responsibilities: list of duties:
- Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise.
- Drive Channel Efficiency. Expand our global digital footprint and generate high-quality sales opportunities that support our ambitious growth targets.
- Identify and evaluate the effectiveness of our channels across paid search, digital ads and third party media and review sites.
- Improve return on ad spend and optimize channels through a pragmatic test and scale approach.
- Support Campaign Execution Excellence: Design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives.
- Work closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full-funnel success.
- Embrace Innovation and Experimentation. Be on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes.
- Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency.
- Grow and Improve Paid Media Results through ABM and Personalization. Develop campaign executions which support ABM and Demand at Scale, including new full-funnel personalization strategies through the deployment of innovative creative and ad formats.
- Collaborate with web, organic search and organic social stakeholders to extend learnings across teams.
- The Performance Marketing Manager plays a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units.
- This role is an essential partner for Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations both in the US and in EMEA/AMEA regions.
We can turn each sentence into
- .
Qualifications: from "About You":
- A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience
- 6+ years of experience in demand generation and/or performance marketing with at least 3 years experience in B2B
- Fluent in Ad platforms and networks (e.g. Google Ads, Google Display Network, GA4, LinkedIn, Reddit, OpenAI)
- Familiar with Marketing Automation and Attribution tools (Marketo Measure, Dreamdata, Salesforce)
- Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc)
- Fluent in Personalization, ABM Platforms and DSPs (e.g. 6Sense, Contentful, Qualified, etc)
- BA required
- SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred
- Understanding of the latest in marketing mix modeling and predictive analytics preferred
We can list as
- .
Benefits: from "Salary Benefits": "Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans." Also maybe mention "Our minimum cash compensation (salary + commission if applicable) range for this role is: $127,500 - $150,000 in San Francisco, CA and New York, NY $121,125 - $142,500 in Seattle, WA Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors."
We need separate Pay and Benefits sections. Pay: salary range. Benefits: equity, exceptional benefits, commissions plans.
Thus:
Pay
Minimum cash compensation (salary + commission if applicable) range: $127,500 – $150,000 in San Francisco, CA and New York, NY; $121,125 – $142,500 in Seattle, WA. Final offers may vary based on geography, candidate experience and expertise, and other factors.
Benefits
- Market competitive salary
- Equity for all full‑time roles
- Exceptional benefits
- Commission plans for applicable roles
We could also include "market competitive salary" but that's redundant with Pay. Might be okay.
We need About the role: maybe a short paragraph: "As a Performance Marketing Manager at Carta, you will deploy winning paid‑media strategies across all segments, drive channel efficiency, support campaign execution, embrace innovation, and grow results through ABM and personalization." That's derived.
We need to ensure we don't repeat job title as heading. Not using.
We must not include any boilerplate like EEO etc.
Now produce HTML fragment.
We need to ensure proper nesting: each section then content.
We'll output:
About the role
As a Performance Marketing Manager at Carta, you will deploy winning paid‑media strategies across all segments, drive channel efficiency, generate high‑quality sales opportunities, support campaign execution, embrace innovation and experimentation, grow results through ABM and personalization, and partner with cross‑functional teams to meet pipeline targets.
Responsibilities
- Evaluate and implement diversified multi‑channel, full‑funnel media plans that create demand with buyers across all segments (SMB, Mid‑Market, Enterprise) and business units.
- Drive channel efficiency: expand global digital footprint and generate high‑quality sales opportunities to support ambitious growth targets.
- Identify and evaluate the effectiveness of channels across paid search, digital ads, and third‑party media and review sites.
- Improve return on ad spend and optimize channels through a pragmatic test‑and‑scale approach.
- Support campaign execution excellence: design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives.
- Work closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full‑funnel success.
- Embrace innovation and experimentation: stay ahead of paid advertising and demand generation trends, deploy high‑potential pilots, and scale the most promising outcomes.
- Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency.
- Grow and improve paid media results through ABM and personalization: develop campaign executions that support ABM and demand at scale, including new full‑funnel personalization strategies via innovative creative and ad formats.
- Collaborate with web, organic search, and organic social stakeholders to extend learnings across teams.
- Play a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units.
- Partner with Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations in the US and EMEA/AMEA regions.
Qualifications
- Strategic and analytical thinker able to distill complex marketing concepts and performance insights for an executive audience.
- 6+ years of experience in demand generation and/or performance marketing, with at least 3 years in B2B.
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to parse the posting and decide sections. The posting includes: - Intro about company (The Company You’ll Join Carta...). Could be "About the company" but not required. Could be "About the role"? Actually "About the role" is a heading we can use for description of role. The posting includes "The Problems You'll Solve" and then bullet-like paragraphs describing responsibilities. Also "The Team You'll Work With". Also "About You" (qualifications). Also "Salary Benefits" includes salary range and benefits. Also "Disclosures" which is boilerplate (EEO etc) - we should remove. We need to decide sections: maybe "About the role", "Responsibilities", "Qualifications", "Benefits", "Pay". The posting includes salary range and benefits. So we can have Pay section with salary range, and Benefits section with benefits description (equity, exceptional benefits, commissions). Also maybe "Team" could be part of About the role or separate? The instruction says use headings from list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose which to include. We have responsibilities described in "The Problems You'll Solve" and subsequent paragraphs. So we can put those under
Responsibilities
with- items.
We have qualifications under "About You": list of requirements: strategic and analytical thinker, 6+ years experience, etc. Could be under Qualifications or Requirements. We'll use Qualifications.
We have "About the role" maybe we can include a brief paragraph summarizing role: "As Performance Marketing Manager You’ll Work To Deploy Winning Strategies for Paid Media Across All Segments." That's basically role description. Could be under About the role.
We have "The Team You'll Work With" maybe we can incorporate into About the role or Responsibilities? Probably better to include as a separate section? Not in allowed headings list. Could fold into About the role as prose.
We have Salary Benefits: includes salary range and benefits. So we can have Pay section with salary range, Benefits section with benefits description.
We must not include sections with placeholder text. All sections have real content.
We need to remove boilerplate: The disclosures about EEO, E-Verify, privacy, etc. Remove.
Also remove duplicated lines? Not seeing duplicates.
We need to preserve all substantive information: company intro maybe not needed? It's about the company, but not required heading. Could be included as a paragraph under About the role? Might be considered "About the company" but not in allowed headings. The instruction says we can use those headings; we can also include other headings? It says "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples but not exclusive? It says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect us to use those headings only. Safer to stick to those. Thus we need to map content to those headings. Let's extract: About the role: maybe a brief overview: "As Performance Marketing Manager You’ll Work To Deploy Winning Strategies for Paid Media Across All Segments. Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise." That's basically responsibilities. But we can put a short prose under About the role summarizing role purpose. Responsibilities: list of duties: - Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise. - Drive Channel Efficiency. Expand our global digital footprint and generate high-quality sales opportunities that support our ambitious growth targets. - Identify and evaluate the effectiveness of our channels across paid search, digital ads and third party media and review sites. - Improve return on ad spend and optimize channels through a pragmatic test and scale approach. - Support Campaign Execution Excellence: Design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives. - Work closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full-funnel success. - Embrace Innovation and Experimentation. Be on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes. - Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency. - Grow and Improve Paid Media Results through ABM and Personalization. Develop campaign executions which support ABM and Demand at Scale, including new full-funnel personalization strategies through the deployment of innovative creative and ad formats. - Collaborate with web, organic search and organic social stakeholders to extend learnings across teams. - The Performance Marketing Manager plays a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units. - This role is an essential partner for Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations both in the US and in EMEA/AMEA regions. We can turn each sentence into
- .
Qualifications: from "About You":
- A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience
- 6+ years of experience in demand generation and/or performance marketing with at least 3 years experience in B2B
- Fluent in Ad platforms and networks (e.g. Google Ads, Google Display Network, GA4, LinkedIn, Reddit, OpenAI)
- Familiar with Marketing Automation and Attribution tools (Marketo Measure, Dreamdata, Salesforce)
- Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc)
- Fluent in Personalization, ABM Platforms and DSPs (e.g. 6Sense, Contentful, Qualified, etc)
- BA required
- SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred
- Understanding of the latest in marketing mix modeling and predictive analytics preferred
We can list as
- .
Benefits: from "Salary Benefits": "Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans." Also maybe mention "Our minimum cash compensation (salary + commission if applicable) range for this role is: $127,500 - $150,000 in San Francisco, CA and New York, NY $121,125 - $142,500 in Seattle, WA Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors."
We need separate Pay and Benefits sections. Pay: salary range. Benefits: equity, exceptional benefits, commissions plans.
Thus:
Pay
Minimum cash compensation (salary + commission if applicable) range: $127,500 – $150,000 in San Francisco, CA and New York, NY; $121,125 – $142,500 in Seattle, WA. Final offers may vary based on geography, candidate experience and expertise, and other factors.
Benefits
- Market competitive salary
- Equity for all full‑time roles
- Exceptional benefits
- Commission plans for applicable roles
then content. We'll output:
About the role
As a Performance Marketing Manager at Carta, you will deploy winning paid‑media strategies across all segments, drive channel efficiency, generate high‑quality sales opportunities, support campaign execution, embrace innovation and experimentation, grow results through ABM and personalization, and partner with cross‑functional teams to meet pipeline targets.
Responsibilities
- Evaluate and implement diversified multi‑channel, full‑funnel media plans that create demand with buyers across all segments (SMB, Mid‑Market, Enterprise) and business units.
- Drive channel efficiency: expand global digital footprint and generate high‑quality sales opportunities to support ambitious growth targets.
- Identify and evaluate the effectiveness of channels across paid search, digital ads, and third‑party media and review sites.
- Improve return on ad spend and optimize channels through a pragmatic test‑and‑scale approach.
- Support campaign execution excellence: design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives.
- Work closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full‑funnel success.
- Embrace innovation and experimentation: stay ahead of paid advertising and demand generation trends, deploy high‑potential pilots, and scale the most promising outcomes.
- Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency.
- Grow and improve paid media results through ABM and personalization: develop campaign executions that support ABM and demand at scale, including new full‑funnel personalization strategies via innovative creative and ad formats.
- Collaborate with web, organic search, and organic social stakeholders to extend learnings across teams.
- Play a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units.
- Partner with Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations in the US and EMEA/AMEA regions.
Qualifications
- Strategic and analytical thinker able to distill complex marketing concepts and performance insights for an executive audience.
- 6+ years of experience in demand generation and/or performance marketing, with at least 3 years in B2B.
- .
Benefits: from "Salary Benefits": "Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans." Also maybe mention "Our minimum cash compensation (salary + commission if applicable) range for this role is: $127,500 - $150,000 in San Francisco, CA and New York, NY $121,125 - $142,500 in Seattle, WA Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors."
We need separate Pay and Benefits sections. Pay: salary range. Benefits: equity, exceptional benefits, commissions plans.
Thus: