Performance Marketing Manager

About the role

Allworth Financial is an independent investment financial advisory firm specializing in retirement planning, investment advising, and 401(k) management. As a high-growth, private equity–backed Registered Investment Advisor founded in Sacramento, California in 1993, Allworth delivers fee-based, fiduciary-driven financial planning solutions to help clients achieve their goals and plan strategically for retirement. The firm is recognized as a Barron’s Top 40 RIA in 2024 and has earned the National Business Research Institute’s “Circle of Excellence” award for employee and client satisfaction.

The Performance Marketing Manager will own the day-to-day execution and optimization of paid marketing campaigns across search, social, and programmatic channels, translating performance goals into well-run campaigns, sharp analysis, and continuous improvement.

Responsibilities

• Launch, manage, and continuously optimize paid marketing campaigns across search (SEM), paid social, and programmatic channels to drive measurable acquisition results.
• Monitor campaign performance in real time, identifying trends and implementing data-driven optimizations to improve efficiency and outcomes.
• Partner with external media agencies to ensure campaigns are executed with quality, consistency, and alignment to brand and performance goals.
• Collaborate closely with the creative team to ensure ad assets are on-brand, effective, and optimized for each channel.
• Work with the analytics team to validate performance data, troubleshoot tracking issues, and surface actionable insights using tools such as Google Analytics.
• Maintain accurate, up-to-date campaign tracking and reporting to keep stakeholders informed on performance against targets.
• Support integrated marketing efforts by coordinating with adjacent channels (e.g., email, content) to ensure consistent messaging across the funnel.

Qualifications

• 4–8 years of hands-on experience in performance marketing, with a track record of managing and optimizing paid media campaigns.
• Direct, hands-on experience running campaigns across SEM, paid social, and programmatic advertising platforms.
• Working knowledge of Google Analytics or comparable analytics platforms to inform optimization decisions.
• Relevant platform certifications a plus (e.g., Google Ads, Google Analytics, Meta/Facebook Blueprint).
• Experience in either an agency or in-house/client-side marketing environment.
• Strong analytical mindset with the ability to interpret performance data and translate it into clear optimization decisions.
• High attention to detail and comfort operating in a fast-paced, metrics-driven environment.
• Effective collaborator who can work cross-functionally with agencies, creative, and analytics partners to keep campaigns on track.

Benefits

• Medical: Blue Shield (PPOs and HDHP with HSA) plans and Kaiser (HMO) plans for California associates
• Dental insurance with MetLife
• Vision insurance with VSP
• Optional supplemental benefits
• Healthcare savings accounts with company contribution
• Flexible spending accounts
• Flexible working arrangements
• Generous 401(k) contributions
• Exempt associates qualify for our flexible paid time off policy
• Non-Exempt associates receive 15 days of paid time off annually during the first three years of employment
• 11 Paid Holidays
• Option to participate in our Equity Purchase Program (Contract, intern, and part-time employees are not eligible)
• Future growth opportunities within the company

Benefits are available to full-time associates who work more than 30 hours a week.