Performance Marketing Analyst
This is a hybrid position, and this person will need to come into the office a few times per month. Candidates must currently reside within commuting distance to our Linthicum, Maryland Headquarters.
About Us
At SECU, we put our employees first, recognizing that their well-being and professional development are vital to our success. By fostering a supportive and empowering work environment, our employees are committed to helping members achieve long-term financial security. They are also inspired to give back to the communities we serve by volunteering and spreading kindness, which reflects our core values and who we are as an organization. Every employee at SECU contributes to our members’ financial well-being, and we’ll always do what’s right for our members, employees, and communities.
Responsibilities
- Campaign Performance & Optimization
- Analyze performance across paid media, email, SEO/SEM, and digital campaigns
- Develop and maintain dashboards to track KPIs such as CPA, ROAS, conversion rates, and member growth
- Provide actionable recommendations to optimize campaigns in-flight and post-campaign
- Data Analysis & Insights
- Translate complex datasets into clear, compelling insights for non-technical stakeholders
- Identify trends in member behavior, competitive landscape, segmentation, and lifecycle stages
- Conduct A/B testing and incrementality analysis to measure true impact
- Attribution & Measurement
- Support development of multi-touch attribution models and marketing mix insights
- Evaluate channel performance and budget allocation efficiency
- Partner with internal teams and external vendors to ensure accurate tracking and tagging
- Member & Market Insights
- Analyze member acquisition, retention, and product usage trends
- Support segmentation strategies for personalized marketing efforts
- Conduct competitive and market analysis within the financial services landscape
- Reporting & Communication
- Build executive-ready reports and presentations that tell a clear story
- Present findings and strategic recommendations to marketing leadership
- Continuously improve reporting processes and data visualization standards
- Adhere to regulations and organizational policies, maintaining awareness and knowledge required to perform the duties of the position, including all aspects of the Bank Secrecy Act and related regulations, such as OFAC, and the USA Patriot Act, Fair Lending and Information Security
- Additional tasks may be assigned as necessary
Requirements
- Bachelor’s degree in Marketing, Communications, or relevant field required
- At least 3–5 years of experience in marketing analytics, digital analytics, or performance marketing
- Experience with digital marketing platforms (Google Ads, Meta, email platforms, etc.)
- Strong proficiency in tools such as Excel/Google Sheets, SQL, and data visualization platforms (e.g., Tableau, Power BI)
- Solid understanding of marketing KPIs and funnel metrics
- Strong analytical thinking and problem-solving skills
- Strong writing and communication skills
- Strong business acumen
- Strong organization skills with keen attention to detail
- Ability to prioritize multiple projects and tasks
- Ability to work independently with a strong sense of self-accountability
- Demonstrated ability to work in a collaborative team environment
Physical Requirements
- Must be able to remain in a stationary position, often standing or sitting for prolonged periods
- Must be able to lift up to 25 pounds
Pay
The budgeted salary range for this position is $75k - $85k/yr. Salary: Min. $73,800 – Mid-point: $95,500. Other compensation includes annual corporate-wide incentives.
Benefits
- Medical, vision, and dental benefits
- 401k plan with company matching
- Generous sick, vacation, and personal leave
- Additional benefits as outlined in the 2026 SECU Benefits Guide