Performance Marketing Analyst

Role Overview

The role is centered on the operational execution and data integrity of our Mid-Funnel strategy, defined as campaigns that drive high-intent traffic to the site and app to ultimately submit qualified leads.

What You’ll Do

• Own mid-funnel channel activation, campaign structure and execution, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360) and day-to-day management in-platform across channels (DV360, Meta, etc.)
• Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains.
• Identify, explore, and run testing in new and emerging mid-funnel channels (TikTok, Meta, YouTube on TV) to expand the program’s reach and efficiency.
• Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic.
• Support mid-funnel data and measurement strategy, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness.
• Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards.
• Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all activity.
• Own and maintain core performance dashboards, conducting deep-dive analysis to interpret inconsistent trends, spot anomalies, and synthesize findings into actionable recommendations.
• Communicate campaign results and key insights to key stakeholders and senior leadership.

Who You Are

• 2+ years of professional experience with a background in strategy consulting, finance or marketing/product analytics
• Familiarity with major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads) preferred
• Bachelor’s degree in an analytical or social science major (e.g., math, statistics, economics, marketing) preferred
• Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
• Exceptionally detail-oriented: You take pride in data accuracy and checking your work
• Strong analytical mindset: You are comfortable working with numbers and translating data into clear takeaways
• Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint is required; exposure to SQL or business intelligence tools (Looker, Tableau) is a plus
• Excellent verbal and written communication skills with the ability to work effectively within a cross-functional team environment
• Eager to learn, ask questions, and take initiative on operational tasks