Performance Manager (Automotive, aka Marketing Strategist)
Why Join iFrog?
If you have high expectations, you've found your place. You'll collaborate with the best and brightest here, where we prioritize accountability and mutual support over working in silos. We're a team of solution-seekers and self-motivated individuals, driven to achieve outstanding results together.
Core Values
- Serve with purpose
- Act with urgency
- Ask why
- Make bold decisions
- Own it
- Do the right thing
As a Performance Manager at iFrog:
- Omnichannel Strategy Development Across Multiple Partners
- Budget Allocation & Forecasting
- Audience & Market Research
- Campaign Performance Analysis
- Continuous Optimization
- Cross-Functional Collaboration
- Partner Reporting & Consultation
- Strategic Troubleshooting
Job Overview
The Performance Manager is responsible for developing, creating, and maintaining campaign strategy, marketing mix (e.g. channels, tactics, budgets, audiences, messaging), and overall account performance across iFrog partners. In this role, you will collaborate with cross-functional teams—including, but not limited to Accounts, Search, SEO, Media, and Design—to drive results, as well as, formally meet with partners monthly to provide performance reviews.
Essential Functions
- Omnichannel Strategy Development Across Multiple Partners
- Budget Allocation & Forecasting
- Audience & Market Research
- Campaign Performance Analysis
- Continuous Optimization
- Cross-Functional Collaboration
- Partner Reporting & Consultation
- Strategic Troubleshooting
Additional Responsibilities
- Investigation and troubleshooting, when necessary
- Monitor industry statistics and follow trends established by industry leaders
- Develop and share best practices with Performance Department members to continually improve the quality, effectiveness, and efficiency of our processes
- Data pulling and review of CRM and/or DMS
Required Education & Experience
- Bachelor’s degree in Marketing or related field
- 3+ years marketing agency experience
- Working knowledge of the automotive industry
- Ability to create comprehensive marketing strategy, execute, and optimize it
- Ability to review, synthesize, and provide actionable insights on marketing performance
- Working knowledge of marketing strategies, metrics, analyses, and interpretations
- Proficient in Google Analytics and/or Google Ads and/or other ad platforms
- Recent Google Analytics certification(s)
- Excellent written and spoken English skills
- Comfortable presenting and talking to management
Preferred Education & Experience
- Automotive Products such as (e.g. Facebook AIA, Google VLAs)
- Experience in project management
- Working knowledge of dealer specific CRM and/or DMS
Equal Opportunity Statement
iFrog Marketing Solutions is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
Pay Range
65,000 - 85,000 USD per year (Central & East Coast US)
Operations
Hybrid (United States)