Performance Creative Manager (copy)

The Role

Our Content Marketing team at Wpromote is looking to add a Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you'll partner with clients to create high-quality content that builds brand authority, increases discoverability, and supports key business objectives. You'll collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics to develop data-driven content strategies and leverage modern content workflows to deliver impactful results.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

Compensation

The anticipated annual salary for this role will range from $70,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees.

Policies and Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

Responsibilities

As the Content Marketing Manager, you will be owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives. You will translate performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans. You will develop recurring static and video briefs grounded in platform best practices and performance insights, including performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives. You will partner closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization. You will collaborate with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables. You will analyze creative performance across platforms and synthesize learnings into actionable insights and next steps. You will apply a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy. You will support client communication by presenting creative concepts, performance insights, and strategic recommendations. You will contribute to the development of creative testing frameworks, best practices, and ways of working across accounts. You will identify opportunities to improve creative efficiency through tools, automation, and emerging technologies. You will travel occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year.

Requirements

• 2-3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role
• Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery
• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets
• Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment
• Strong client-facing communication, presentation, and project management skills
• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude

Qualifications

• Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment.
• We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.
• We are an equal opportunity employer and prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.
• We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
• If you would like more information about how your data is processed, please contact us.