Performance Creative Manager
About the role
The Performance Creative Manager will lead creative strategy and briefing for performance marketing assets for Mint Mobile — across static, audio and video — translating performance insights, audience data, and market trends into a continuous creative testing roadmap across paid media placements such as native ads, paid social, podcast scripts, and UGC content. This role applies the overall marketing and brand strategy and messaging to the creative itself, staying ahead of platform and creative trends to turn them into rapid-response creative opportunities that reflect a strong sense of brand. It partners closely with the in-house creative team, agencies, and content creators, writing briefs and guiding work from concept through internal and legal review. The role also manages delivery of final assets to media teams for deployment and tracks usage rights across all creative. The work impacts organizational effectiveness by ensuring performance marketing creative is on-brand, high-quality, and delivered on time.
Responsibilities
- Lead creative strategy and briefing for static and video assets across native ads, paid social, podcast scripts, and campaign asset delivery
- Build and execute a creative testing roadmap by translating performance insights, audience data, and market trends into hypotheses on hooks, value props, and messaging, staying ahead of platform trends and best practices to turn them into rapid-response creative opportunities
- Write creative briefs and partner with the in-house creative team and agencies to develop and produce assets
- Direct and review UGC ad creative, working directly with creators and the UGC ad agency on briefs and content approval
- Partner with internal stakeholders and legal to review creative assets prior to launch
- Manage delivery of final creative assets to media teams for deployment and track usage rights across all assets
- Also responsible for other duties/projects as assigned by business management as needed
Skills
- Campaign Management
- Campaign Performance Analysis
- Conceptual & Critical Thinking
- Cross-Functional Project Management
- Data Analysis
- Digital Marketing
- Risk Avoidance
- Stakeholder Management
- Strategic Thinking
Qualifications
- Bachelor's Degree plus 3 years of related work experience, or advanced degree with 1 year of related work experience, or combination of education and experience deemed equivalent. Acceptable areas of study include Marketing, Communications, Design or Related Field
- 4+ years of creative strategy and briefing experience across performance marketing channels, including paid social, native advertising, and UGC content production, with strong knowledge of platform best practices for static and video creative.
- At least 18 years of age
- Legally authorized to work in the United States
Benefits
Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. Eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs.
Pay
Total Target Cash Earnings Opportunity: $90,275 - $162,840. National Base Pay Range: $78,500 - $141,600. The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
Schedule
This is a hybrid role requiring a minimum of 3 days per week in office.