People Generalist, EPD

About the role

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We’re looking for a People Generalist to support our Engineering, Product, & Design (EPD) organization. This role is the day-to-day operational backbone for our EPD people function. You will be partnering with managers and employees on lifecycle events, fielding questions, and running the programs that keep the team healthy and functioning, including performance review cycles and L&D initiatives. You'll work closely with our Senior Manager, People Business Partner and cross-functional People Team partners to make sure nothing falls through the cracks. Reporting to the Senior Manager, People Business Partner - EPD. Location: Remote-first (United States; BC & ON, Canada). Full-time, Permanent Exempt.

Responsibilities

• Serve as the first line of support for EPD managers and employees - fielding day-to-day HR questions and coaching managers on in-the-moment issues, resolving independently before escalating
• Participate in employee lifecycle events (onboarding, transfers, resignations, offboarding) and help administer related programs such as engagement surveys; understand our leave-of-absence process well enough to guide employees to Benefits and our third-party leave administrator
• Support investigations and performance documentation - maintaining accuracy, consistency, and confidentiality, with the process rigor to keep operational work reliable and repeatable
• Run and communicate business programs end-to-end, including performance review cycles (mid-year and annual), compensation update processes, and L&D initiatives - partnering with cross-functional People Team members (Talent Acquisition, Total Rewards, L&D, People Ops) to keep them globally consistent
• Navigate a matrixed EPD structure - managing multiple stakeholder relationships (managers, directors, cross-functional People Team partners) simultaneously amid shifting priorities
• Use AI tools and automation to streamline lifecycle administration, program execution, and recurring reporting - reducing manual, repeatable work over time
• Partner closely with your manager to ensure context flows both ways - proact