Parts & Personalization Product Manager

Role Overview

The Parts & Personalization Product Manager reports to the SVP, Consumer Direct (Ecosystem) and owns the full Parts commercial business across a 150,000+ installed owner base at the highest gross margin in the Consumer Direct portfolio. This role focuses on the cross-sell layer of the Staccato Ecosystem, where the owner who personalizes their pistol is making a statement about who they are. The goal is to make that statement possible, premium, and personal.

Requirements

• Experience: 7+ years in accessories, aftermarket, or personalization business management.
  • Premium sporting goods accessories, powersports aftermarket, firearms accessories, or outdoor gear personalization backgrounds are directly applicable.
• Catalog Architecture and Drop Culture: Experience managing a premium accessories catalog with both a core catalog layer and a limited release drop cadence.
  • Understands how to build anticipation, scarcity, and community around a product release.
• ECommerce and Digital Merchandising: Demonstrated experience managing an accessories business through a direct-to-consumer eCommerce channel.
  • Comfortable with product listing strategy, bundle design, cross-sell merchandising, and conversion rate optimization.
• Data-Driven SKU Management: Tracks catalog performance through attach rate, revenue per SKU, sell-through rate, and margin by category.
  • Has rationalized a product catalog based on data rather than intuition.
• Cross-Functional Product Development: Comfortable working across Operations, Creative, and Technology to bring a new SKU from concept to launch.
  • Has managed a product development timeline with multiple internal dependencies.
• Brand Alignment: Passion for Staccato’s values. Firearms ownership is strongly preferred.

Key Responsibilities

Build the Parts Catalog as a Personalization System

• Restructure the Staccato Parts catalog across Performance, Expression, Protection, and Prestige tiers as a personalization journey.
  • Every SKU should have a story: what it does for the shooter, what it says about them, and what it unlocks next.
• Execute the Signature Series as a Cultural Event:
  • Design the quarterly Signature Series drops as cultural moments in the Staccato community.
    • A Signature Series drop should create anticipation, drive earned media through the ambassador network, and sell through within 48 hours.
• Build the CARE Gunsmith Recommendation Protocol:
  • Design the system by which every CARE gunsmith interaction generates a specific, personalized Parts recommendation.
    • A gunsmith who services a member’s pistol has information no retail system has.
• Build the Configurator Experience:
  • Partner with the Head of Ecommerce and CTO team to build the Parts configurator on staccato2011.com.
    • A Staccato owner should be able to enter their pistol model, see available Parts combinations, preview their configured pistol, and add directly to cart.
• Drive Attach Rate Across the Installed Base:
  • Own the Parts attach rate metric - the percentage of Ecosystem members who have made at least one Parts purchase in the trailing 12 months.
    • 150,000+ owners have never been commercially activated for Parts.
  • Drive attach rate across the installed base.
    • Build and execute the outreach, content, and promotional architecture that converts that installed base.

Market Analysis and Opportunity Sizing

• Continuously analyze the competitive landscape, customer behavior data, and category trends to identify untapped commercial opportunities within your division.
  • Translate findings into structured project briefs that quantify the size of the opportunity, define the target customer segment, outline the required investment, and establish the business case for prioritization.

Go-to-Market Planning

• Own the comprehensive go-to-market plan for every new product, program, or initiative within your division.
  • This includes launch sequencing, channel strategy, pricing architecture, promotional calendar, and 90-day post-launch performance review.
  • No initiative goes to market without a written GTM plan approved by the SVP, Consumer Direct.

Channel Strategy and Execution

• Define and manage the channel mix for your division - direct-to-consumer eCommerce, dealer network, Ranch point of sale, and CET enrollment - with explicit revenue targets and conversion metrics for each channel.
  • Own the channel P&L and identify where the highest-leverage acquisition and retention opportunities exist.

Dealer and Internal Team Product Training

• Build and maintain product training materials for both the dealer network and internal teams - including CET, SET, and Ranch staff.
  • Every touchpoint in the customer journey is a commercial moment.
  • The people representing your division at point of sale, point of service, and point of membership must be able to articulate the value proposition, answer objections, and close enrollment with confidence.