Parts Associate - Wholesale

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions. Through its network of dealerships, the company provides new and used vehicles, financing, parts, and expert maintenance and repair services. The Wholesale Parts Inside Sales Representative (ISR) drives wholesale parts gross generation across multiple OEM brands and dealership locations by proactively engaging customers, processing orders, and managing accounts. This role serves as the primary inside‑sales contact for wholesale customers such as collision centers, independent repair facilities, and MSO partners.

Responsibilities

• Manage wholesale parts sales through phone, email, and digital ordering platforms including OPS, OEC, CCC, and Parts Trader.
• Proactively identify cross‑selling opportunities across multiple OEM brands and dealership inventories to maximize order capture and improve customer service levels.
• Build strong relationships with collision centers, independent repair facilities, and wholesale accounts to increase customer retention and parts penetration.
• Accurately identify, quote, and process parts using multiple OE electronic parts catalogs.
• Support Outside Sales Representatives (OSRs) by providing inside‑sales coverage, quote follow‑up, and opportunity development.
• Monitor incoming quote requests and actively convert estimates into confirmed orders.
• Leverage dealership inventory visibility across locations to improve fill rates and reduce lost sales.
• Track and manage customer buying patterns to identify growth opportunities and increase share of wallet.
• Ensure accurate order entry, documentation, and communication of delivery expectations.
• Collaborate with warehouse and delivery teams to ensure timely order fulfillment.
• Resolve customer issues including order discrepancies, pricing concerns, and delivery inquiries.
• Maintain accurate customer and sales activity records within dealership systems, including parts wholesale CRM.
• Stay current on OEM promotions, pricing programs, and parts availability across all supported brands.
• Meet or exceed monthly wholesale gross targets.
• Increase gross generated through cross‑brand selling across multiple dealership inventories.
• Improve quote‑to‑order conversion rates.
• Grow customer account gross and share of wallet.
• Maintain high levels of customer satisfaction and retention.
• Support overall dealership wholesale growth initiatives.

Qualifications

• Minimum 3 years’ experience in automotive parts sales.
• Experience working with multiple OEM brands strongly preferred.
• Strong understanding of collision and mechanical parts ordering processes.
• Demonstrated ability to manage high‑volume inbound sales activity while identifying upsell opportunities.
• Strong communication, relationship‑building, and negotiation skills.
• Ability to prioritize multiple customer requests in a fast‑paced environment.
• High level of attention to detail and accuracy.
• Proficiency with OE electronic parts catalogs (across multiple OEM brands preferred).
• Experience using collision estimating systems including CCC, Mitchell, and Audatex (preferred).
• Familiarity with wholesale ordering platforms including CollisionLink, RepairLink, OPS Trax, CCC and Parts Trader.
• Working knowledge of dealership management systems including CDK for order processing, inventory visibility, and customer account management.
• Strong computer proficiency including Microsoft Excel, Microsoft Office, and multi‑system navigation.
• Ability to efficiently operate across multiple systems and monitors simultaneously while managing quotes, orders, and inventory across dealership locations.

Work Environment

This position operates in a centralized office or call‑center sales environment focused on wholesale gross generation. The ISR role is dedicated exclusively to sales and customer engagement and does not include warehouse responsibilities or parts pulling. Frequent use of multiple systems and monitors is required to manage quotes, orders, and inventory across dealership locations.

Compensation

Commission structure tied to wholesale performance. The average annual earnings for this role are $55,000–$70,000.

Benefits

• Comprehensive benefits package including health, dental, vision, and maternity insurance.
• Competitive 401(k) matching.
• Work‑life balance initiatives.
• Associate purchase and discount programs for new and pre‑owned vehicles, services, parts, collision, accessories, and AutoGear.
• Access to deals and discounts through YouDecide, a website with offers from top providers and retailers.
• Opportunity to join the DRV PNK mission, raising millions for cancer research and treatment.
• Commitment to a diverse, equitable, and inclusive workplace.