Partnerships Marketing Manager (Senior Associate)

About the role

The Partnerships Marketer Senior role reports to the Head of Strategic Events and Partnerships, Americas and is a key role that works in collaboration with the global partnerships team and the Americas marketing team to execute Thoughtworks' partnership strategy, assist with key partner relationships and serve as the point of contact with both internal and external stakeholders for all Americas partnership marketing needs. You will be a key member of our Field Marketing Americas team and work with cross-functional marketing teams and other Thoughtworks' functional teams to deliver key outcomes.

Responsibilities

• Collaborate with our partnerships teams and external partners to activate in the region the Thoughtworks' partnership value propositions and execute the aligned go-to-market strategy
• Develop and execute partnerships marketing campaigns for the Americas region that align with regional marketing
• Execute partnerships' content, digital and event strategies
• Be a partner to our global partnerships team to help achieve Thoughtworks commercial business goals, localizing global assets and campaigns
• Support the qualitative and quantitative analysis of program performance
• Maintain direct and active relationships with partners, including proactively resolving marketing issues and serving as an internal advocate
• Work with the regional marketers and their sales teams to effectively embrace the partnership marketing vision to create quality and consistency in our market service programs
• Manage partner co-marketing fund for maximum ROI, proactively engage in partner-led marketing activities
• Build collection of referenceable customer assets
• Develop relationship with local partner marketing contacts to develop and execute joint marketing programs
• Collaborate on organizational brand building efforts by leveraging joint partner successes via PR, analyst relations and social media (in cooperation with Brand & Communications teams)

Job Qualifications

Technical Skills

• Minimum of 5 years experience in the marketing / sales function
• At least 1-2 years experience of partnership marketing programs
• B2B marketing experience
• Experience executing large programs in a fast-paced, rapidly changing environment
• Experience creating and executing marketing campaigns
• Work, passion, or insights in the technology / digital industry
• Prior experience at major hyperscalers

Professional Skills

• Willing to spend 2+ days per week working in the local Thoughtworks office, collaborating with peers and building internal relationships
• Results driven, resilient, and not easily dissuaded by hurdles or setbacks
• Enthusiastic and self-directed, with a strong ability to execute as well as to step back and look at the bigger picture
• Good understanding of partnership marketing and working with partners to execute joint GTM campaigns
• Strong communication skills to connect with internal and external stakeholders with ease, from local developers to far-flung marketing colleagues
• Good project management skills and can proactively coordinate multiple work streams in parallel
• Thrives in an unstructured environment; finds own growth opportunities and is happy to determine own path amongst the ambiguity
• Good intuition, but trusts data more
• Ability to deftly juggle multiple balls, organize, prioritize, and above all, believe in oneself
• Not someone who spends months perfecting a beautiful plan; works light and fast, plans at a broad brush level with the entire business, and dives in in the near term
• Not someone who expects a drove of agencies to support on strategy, or to drive opinion; hired for personal expertise, not vendor connections
• Not a 'ta da' marketer; collaborates on plans together in a lightweight way
• Rapid learner who thrives in a fast-paced environment
• Exceptional collaboration and relationship-building skills with experience developing working relationships at all levels of an organization