Jobs · Marketing

Partner Marketing Strategist

ReversingLabs · United States · 1 mo ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, remove boilerplate, navigation, legal, EEO, duplicated lines, application instructions. Must not include filler sections like Pay/Schedule/Benefits unless posting actually states them. The posting includes Compensation: $151,000 - $161,000 base + bonus + equity. That's pay info. Also Travel: Up to 25%, including international travel. That's schedule? Not exactly schedule but travel. Could be considered Schedule? Probably not. Benefits are described later: Benefits & Financial Health section includes many benefits. So we can include Benefits section. Pay section: we have compensation. Schedule: maybe not explicit schedule (like full-time, hours). Not given. So we omit Schedule. We need sections: About the role (maybe "Why This Role, Why Now" and "Is This You?" etc). Could combine into About the role. Responsibilities: "What You'll Own" bullet list. Requirements/Qualifications/Skills: "What We're Looking For" includes Must Haves and Nice to Haves. Could split into Requirements (must haves) and Skills (nice to haves) or Qualifications. But we need to follow headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose which to include based on content. We have About the role: we can include the introductory paragraphs: "Why This Role, Why Now ... Is This You? ..." plus maybe "At a Glance". That is about role. Responsibilities: "What You'll Own" bullet list. Requirements: Must Haves (the list). Qualifications: maybe education, degree, etc. Skills: Nice to Haves? Or we could treat Must Haves as Requirements, Nice to Haves as Skills. Qualifications could be education and experience? But we have experience already in Must Haves. Could combine. Better: Use Requirements for Must Haves, Qualifications for education/degree, Skills for Nice to Haves. But we need to avoid duplication. Let's extract: About the role content: The first paragraphs up to "At a Glance". Also maybe include "At a Glance" details (Role, Team, Location, Compensation, Experience, Travel). But compensation and experience could go elsewhere. However we should not duplicate. We'll put At a Glance as part of About the role maybe as a

summarizing. Responsibilities: bullet list under "What You'll Own". Each line starts with a verb. We'll make

  • . Requirements (Must Haves): bullet list under "Must Haves". We'll capture each bullet. Qualifications: maybe "Bachelor's degree in marketing, business, communications, or a relevant field; fluency in English; willing to travel up to 25%, including international travel". Also maybe "6-8 years of experience marketing across regions..." but that's already in Must Haves. We'll keep qualification as degree and language. Skills (Nice to Haves): bullet list under "Nice to Haves". Benefits: from "Benefits & Financial Health" section. We'll list benefits. Pay: compensation line: "$151,000 - $161,000 base + bonus + equity". We'll put in

    . Schedule: not present, omit. We must remove boilerplate: navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions, hiring process, etc. Also remove sections like "Our Hiring Process", "Questions along the way?", "What Happens Next", "Why ReversingLabs", awards, EEO statement, etc. We must preserve all substantive information: ensure we keep details like global partner marketing strategy, campaign architecture, partner-facing brand programs, etc. Keep all bullet points. We must not invent or summarize away detail. Keep exact phrasing? We can keep as is but maybe slight editing for HTML. Must not add filler. Let's extract each piece precisely. First, About the role: The text before "At a Glance". Let's copy: "Why This Role, Why Now An increasing share of the buying decision now runs through partners{{{{:}}}} solution providers, MSSPs, distributors, technology alliances, and the hyperscaler marketplaces. ReversingLabs has the platform and the category position, but not yet a single global framework for how we market to, with, and through the ecosystem that sells it. This role builds that framework and turns it into pipeline. Is This You? You are a channel marketer who thinks like an investor{{{{:}}}} every dollar of partner funding has a return attached, and you can show it. You have built partner motions where none existed, and you would rather write the playbook than inherit one. Within a year, your programs are the reason partners put their budget, their sellers, and their services practices behind ReversingLabs instead of the vendor next to us on the shelf." We need to keep the curly braces? The original shows {{{{:}}}} which seems like escaped colon? Probably it's just formatting artifact. We should output normal colon? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. The curly braces are likely not substantive; they appear to be markup artifacts. We should probably replace with a colon? But that would be inventing? The original text includes {{{{:}}}} which is not meaningful. Safer to output as shown? It looks weird. Probably they intend a colon. I'd replace with a colon for readability, but that's altering. However the instruction says do not invent or summarize away detail; replacing {{{{:}}}} with : is inventing? It's interpreting. Might be considered summarizing? I'd keep the original as is? It looks like noise. I'd remove the curly braces and keep colon? That's changing. I'd keep the colon without braces: maybe it's safe to replace with colon because it's clearly a formatting artifact. I'll do that. Thus: "Why This Role, Why Now: An increasing share..." etc. Similarly other places have {{{{:}}}}. We'll replace each occurrence with a colon. Now "At a Glance" section: lines: "Role - Partner Marketing Strategist (Global) Team - Marketing Location - Remote, USA Compensation - $151,000 - $161,000 base + bonus + equity Experience - 6-8 years Travel - Up to 25%, including international travel" We'll incorporate into About the role maybe as a paragraph. Now Responsibilities: "What You'll Own" bullet list. Let's extract each bullet: - Own global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of the company's pipeline and revenue goals - Build and run scalable partner demand generation programs, in collaboration with field and growth marketing, to drive pipeline, awareness, and engagement in support of partner sales growth, market share expansion, and regional pipeline targets - Define quarterly joint marketing and enablement strategies, objectives, and measures of success with a select group of strategic global partners across the Americas, EMEA, and APJ - Work hand-in-hand with partners' marketing teams to build joint go-to-market programs and see them through to launch: podcasts, news and PR, digital campaigns, webinars, co-authored content, and joint event presence - Develop the campaign-in-a-box model — modular partner campaigns, co-branded assets, and messaging kits that regional teams and partners can localize and deploy without rebuilding from scratch - Build joint value propositions, integration launch plans, and co-marketing motions with strategic technology partners, hyperscalers, and OEM alliances that reach shared customers - Act as investor relations for the partner ecosystem: own global market development funds (MDF) strategy end to end, tie every dollar to measurable outcomes, report returns back to partners and internal leadership, and use that track record to grow the MDF and co-op allocation partners direct toward ReversingLabs - Set global partner marketing targets and contribution goals, define the metrics, analyze performance, and own accountability for hitting the number — working across product marketing, sales enablement, demand generation, field marketing, channel sales, and alliance leadership to get there - Other duties as assigned We need to keep the colon after launch etc. We'll keep as is. Now Requirements (Must Haves) bullet list: - Substantial partner or channel marketing experience with high-technology companies, working across solution providers, distribution, MSSP/service partners, and technology alliances - Expert understanding of how to drive business and marketing with and through the partner community, with a proven track record of results - 6-8 years of experience marketing across regions, with a working understanding of the cultural and go-to-market differences between the Americas, EMEA, and APJ - Breadth across marketing disciplines — field, digital, content, and events — with experience managing programs and budgets aligned to marketing and sales goals as an individual contributor - Exceptional project management, organizational, and interpersonal skills, plus excellent verbal, written, and presentation skills; a self-starter who runs multiple projects on tight deadlines across time zones - Bachelor's degree in marketing, business, communications, or a relevant field; fluency in English; willing to travel up to 25%, including international travel - AI-Forward Mindset: You embrace AI and emerging technologies as part of how you work, using them to improve efficiency, solve problems, and deliver better results. You're curious, open to new ways of working, and willing to experiment, learn, and help others adopt tools and approaches that make us more effective Note: The last bullet includes a colon after AI-Forward Mindset. We'll keep. Now Qualifications: maybe we separate degree and language? But we already included degree in Must Haves. To avoid duplication, we could treat Qualifications as education and language only. But the Must Haves already includes degree and language. Might be duplication. Better to not duplicate. Perhaps we treat Must Haves as Requirements, and Qualifications as education (Bachelor's degree) and maybe nothing else. But we already have degree in Must Haves; we could move degree to Qualifications and remove from Must Haves? But Must Haves includes many items; we could keep degree there and not have Qualifications section. The instruction: include a section ONLY when the posting has real, specific content for it. If we have content for Qualifications (degree) we could include it. But we already have degree in Must Haves; we could still have Qualifications separate but that would duplicate degree. Duplication is not allowed? It says "Preserve ALL substantive information; do NOT invent or summarize away detail." Duplication is not prohibited explicitly but we should avoid repeating same info? It says "do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it." Not about duplication. However we should avoid redundant sections. Better to have Requirements (Must Haves) and Skills (Nice to Haves). Qualifications maybe not needed. But we have education and language as part of Must Haves; we could keep them there. Then we could omit Qualifications section. Similarly Skills could be Nice to Haves. Thus sections: About the role, Responsibilities, Requirements, Skills, Benefits, Pay. Check if we need Benefits: yes. Now Benefits: extract from "Benefits & Financial Health" section. Let's copy: "💰 Financial Security 401(k) with Traditional and Roth options Flexible Spending Accounts (Health & Dependent Care) 🩺 Health & Wellbeing ~90% employer-covered medical premiums HRA to offset your medical deductible 100% employer-paid dental, vision, disability & life insurance Pet insurance + Calm app membership 🌴 Work-Life Balance Flexible PTO Quarterly Wellness Weekends - company-wide 3-day breaks built into the calendar

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