Partner Marketing Program Architect

Job Description

The Global Partner Marketing team is responsible for Intel co-marketing strategy and execution across a broad range of ecosystem partners, aligning business and marketing priorities to grow preference for Intel technology and growth for our ecosystem partners. We are searching for a Co-Marketing Program Architect to manage the co-marketing framework and strategy for Intel's global Client and Data Center partners.

Responsibilities

• Translate strategic business objectives into an annual co-marketing program framework
• Architect program to delight customers, steward brand attribution, and empower Partner Marketing Account teams to achieve deliverables
• Develop and represent Co-Marketing program KPIs in executive reviews internally and with our partners
• Develop annual program framework and associated communications
• Drive the development of annual program budget methodology
• Align with legal, finance, and the operations team to deliver those elements of the program framework
• Manage and leverage insights, research, and support from internal analytics and insights team, agency partners, and other vendors to develop new strategies for co-marketing
• Monitor program health and performance globally (HQ and Global Field Marketing); drive for enhancements needed to resolve issues impacting program success
• Build strong partnerships with Global Segment Marketing teams, Global Field Marketing, Sales teams, and other peer groups to deliver on the program architecture
• Innovate using the latest and greatest tech including AI to reimagine program workflows, tools and system integration
• Understand the ecosystem dynamics, areas of business growth and how the framework needs to adjust

Qualifications

• Bachelor's Degree in Marketing or related field
• 10+ years of marketing experience
• 4+ years of relevant tech ecosystem product knowledge
• 4+ years in a customer-facing role in a Global Sales or Marketing organization
• 4+ years Co-Marketing/Partner Marketing experience with proven results