Partner Marketing Manager Lead, Scale Services Partners

What You'll Do

• Category-Level Strategy & Planning
  • Own and develop joint marketing plans at the Scale Services category level — across the full SI/reseller ecosystem, not just individual partners.
  • Set goals for internal stakeholders (field marketing, PMM, alliances) and external partners, and be accountable to category-level pipeline and revenue outcomes.
  • Enable partner organizations and regional teams to build and submit their own joint marketing plans to Snowflake; establish the frameworks and templates that make this repeatable.
  • Identify gaps across the sales, marketing, and partner ecosystem — and build the programs, frameworks, and tools to close them.
• Positioning & Messaging
  • Develop new and innovative ways of articulating the Snowflake Value Proposition To Partners, particularly for large, multi-faceted partner relationships with complex solution overlays.
  • Champion Snowflake's AI Data Cloud narrative through the partner lens, ensuring SI/reseller messaging reflects the latest platform capabilities and customer use cases.
• Go-to-Market Programs & Demand Generation
  • Identify gaps across sales, partner, and marketing motions and design new, innovative campaigns (demand gen, ABM motions, events, partner activations) customized to target customer and prospect segments.
  • Build campaigns-in-a-box, partner playbooks, and enablement resources that empower partners and field teams to execute independently with minimal hand-holding.
  • Align new campaign programs with field marketing, ABM, SDR, and product marketing functions to ensure pipeline alignment and avoid duplication.
• Ecosystem Expertise & Product Alignment
  • Be a recognized specialist in the SI/reseller ecosystem — deeply understanding partner business models, key GTM plays, and how partner capabilities map to customer use cases.
  • Embed with partner alliances and product marketing teams to proactively shape programs that align with future product launches and Snowflake platform milestones.
  • Build and grow a partner marketing community of practice — driving joint storytelling, shared enablement, and co-marketing best practices across the ecosystem.
• Cross-Functional Leadership & Communication
  • Build bridges between teams that don't traditionally work together — connecting partner alliances, product marketing, field marketing, SDR, and regional teams to create net-new GTM opportunities.
  • Develop a long-term communication strategy for the Scale Services ecosystem; empower geos to own and execute these channels on their own with clear guardrails.
  • Represent the partner perspective at VP/Director-level internal forums and at partner executive briefings.
  • Anticipate cross-team roadblocks and dependencies before they become blockers; resolve independently without escalation.
  • Provide directional guidance and mentorship to IC3/IC4 partner marketing teammates.

What You'll Bring

• 10+ years of B2B marketing experience, with at least 6+ years in partner marketing, channel marketing, or ecosystem GTM roles.
• Deep familiarity with the SI/GSI and reseller ecosystem (e.g., Deloitte, Accenture, slalom, CDW, Presidio, or similar).
• Proven ability to operate at a program/category level — not just executing campaigns but designing the systems that allow others to execute.
• Strong cross-functional influencer — comfortable driving outcomes across sales, alliances, product, and marketing without direct authority.
• Experience developing scalable enablement materials (playbooks, campaigns-in-a-box, partner toolkits) that field teams and partners actually use.
• Demonstrated ability to navigate ambiguity — takes fuzzy problems and builds structured, executable plans.
• Familiarity with cloud data platforms, AI/ML workloads, or data infrastructure a strong plus.
• Excellent executive communication skills; comfortable presenting to VP and C-suite stakeholders internally and externally.