Partner Marketing Manager

About the role

This position is open to candidates based in the East and Central, United States, including select states such as NY, NJ, TX, IL.

Responsibilities

• Drive pipeline and revenue growth through our partner ecosystem.
• Own how Parloa generates demand, builds pipeline, and accelerates deals through GSI, Technology, and BPO partners across North America.
• Own partner marketing initiatives, from defining co-marketing plans to executing high-impact campaigns, content, and events.
• Work closely with our partners, Partner Managers, and cross-functional marketing teams to launch and scale initiatives that create measurable pipeline generation with and through our partner ecosystem.
• Own key partner initiatives such as Soundcheck NA (Parloa Partner Day) and regional partner events.
• Create opportunities for partners to participate in Parloa-led virtual and in-person events through sponsorship and collaboration, forwarding our thought leadership and sourcing new leads.
• Lead the planning and execution of end-to-end partner marketing campaigns, including messaging and value proposition, partner-led activations, webinars, digital, and joint campaigns.
• Support partner recruitment through targeted marketing strategies and joint go-to-market initiatives.
• Track, measure, and report on campaign performance, pipeline contribution, and ROI.

Requirements

• 3-5+ years of B2B marketing experience, with a strong focus on partner or channel marketing.
• Experience working with GSIs, Technology, BPOs, or similar partner ecosystems.
• Strong experience executing campaigns and events end-to-end with clear business outcomes.
• Ability to prioritize effectively and focus on high-impact initiatives in a fast-paced environment.
• Comfortable operating with a high degree of ownership and accountability.
• Strong cross-functional collaboration and stakeholder management skills.
• Excellent communication and organizational skills.

Qualifications

• Think in pipeline and revenue, not activities.
• Be selective and opinionated about where to invest time and budget.
• Push partners (and internal teams) to execute at a higher standard.
• Be comfortable saying no to protect focus.
• Combine speed with quality, and strategy with execution.

Skills

• Strong B2B marketing experience, with a focus on partner or channel marketing.
• Experience working with GSIs, Technology, BPOs, or similar partner ecosystems.
• Strong experience executing campaigns and events end-to-end with clear business outcomes.
• Ability to prioritize effectively and focus on high-impact initiatives in a fast-paced environment.
• Comfortable operating with a high degree of ownership and accountability.
• Strong cross-functional collaboration and stakeholder management skills.
• Excellent communication and organizational skills.

Benefits

• Compensation range: $120,000—$142,000 USD.
• Data protection standards: GDPR, ISO compliance, including ISO 27001.
• E-Verify employer in the USA.

Pay

Compensation range: $120,000—$142,000 USD.

Schedule

Full-time, On-site, New York Office.