Partner Marketing Lead, Senior Vice President

About the role

Citi is looking for a marketing leader to own and drive the full marketing strategy for high-impact retailer partnership portfolios, serving as the primary point of contact for external partners and a central force for cross-functional alignment. In this role, you will shape how Citi and its partners acquire, engage, and retain customers, building marketing programs that deliver measurable growth across acquisitions, spend, and loyalty. You will sit at the intersection of partner management, marketing execution, and program delivery, leading a team of program managers while influencing strategy at the most senior levels of the organization. Based in New York, NY.

Responsibilities

• Lead the development and execution of annual marketing strategies for retailer partnership portfolios, with clear goals across acquisitions, customer engagement, spend, loyalty, and retention.
• Act as the senior day-to-day partner contact, driving alignment between Citi and external partners to build collaborative, high-performing marketing programs.
• Manage the full program lifecycle from identifying requirements and planning resources to coordinating cross-functional execution and tracking performance against objectives.
• Oversee and develop a team of program managers, setting clear priorities, managing resource allocation, and maintaining a high standard of delivery across all active projects.
• Contribute to the marketing technology and automation roadmap, identifying opportunities to improve campaign delivery, reporting