Partner Marketing Expert

Key Responsibilities

• Build and evolve marketing partnerships from high-level strategy through to meticulous execution.
• This includes experiential strategy, marketing rights negotiation, and the development of new partnership programs from the ground up.
• Drive the brand positioning and market adoption of Alibaba.com’s AI solutions within the global retail and e-commerce sectors, leveraging technology to create competitive advantages.
• Oversee the entire lifecycle of marketing activations, including vendor identification, contract negotiation, creative production, on-site management, and post-event ROI analysis.
• Act as a central hub between multiple internal stakeholders (Brand Marketing, Sales, Content, PR, Legal, Finance, and Procurement) and external agencies to ensure a unified and integrated approach.
• Leverage partnerships to drive tangible business growth, ensuring all activations are not just "buzz-worthy" but are also effectively pulled through across media, promotions, and sales channels to impact the bottom line.

Job Requirements

• Academic Background: Bachelor’s degree or higher in Marketing, Business, or a related field.
• Professional Standing: Minimum 5-8 years of experience in business development, strategic partnerships, or integrated marketing.
• Industry Expertise: Proven track record in the E-commerce, Retail, or AI/Tech sectors. Experience working within the B2B space or with Small Business Owners is highly preferred.
• Power Network: Must possess a deep and active network of connections within the global retail and AI ecosystems, with the proven ability to leverage these relationships to build lasting, high-value partnerships.

Knowledge, Skills, And Abilities

• Growth Mindset: Strong experience in business-driven growth and operations, with the ability to turn brand activations into measurable business results.
• Strategic & Creative Thinking: Ability to research and recommend innovative solutions, finding creative ways to activate current partnerships and KOLs in the ever-evolving AI and digital landscape.
• Exceptional Communication: Extremely proficient in both written and verbal communication; comfortable with public speaking and delivering high-stakes presentations to executive leadership.
• Executive Presence: Customer service-oriented demeanor with the ability to influence and lead cross-functional teams and external partners.
• Operational Excellence: Outstanding organizational skills, capable of meeting tight deadlines while balancing multiple high-priority projects with consistent attention to detail.
• Tech Savviness: Proficient in Microsoft Office suite and CRM software; a natural curiosity for AI tools and their application in business.
• Resilience & Agility: Comfort in ambiguity—you are a resourceful problem-solver who can navigate complex environments and seek out new information independently.
• Flexibility: Ability to work flexible hours and travel globally as required to manage international programs.