Partner Enablement & Activation Program Lead , Applied AI Solutions

About the role

Amazon Web Services (AWS) Applied AI Solutions (AAIS) is committed to making AI accessible and impactful for enterprises. We specialize in building and deploying AI solutions that yield tangible business benefits, collaborating with AI architects, business development professionals, and GTM specialists to guide customers through the transition from AI experimentation to practical application.

Responsibilities

• Define and maintain the partner launch bill of materials for each AAIS service and for AAIS as a whole (messaging, sales plays, funding, technical docs, enablement resources)
• Develop partner-facing enablement content: sales plays, use case one-pagers, proof points, discovery guides, and vertical deep-dives
• Design and run activation campaigns with measurable outcomes, aiming to enhance overall partner health and readiness as measured by our Partner Health Score
• Own scaled partner marketing and communications: outreach campaigns, event communications, email series, and partner newsletter content across third-party and AWS-sponsored events
• Build and maintain digital showrooms and self-service content experiences across the portfolio, structured for both human use and AI retrieval
• Operationalize the partner onboarding framework across services: MAP inclusion, PRM readiness, competency pathways, and training materials
• Serve as the coordination point for partner activation across AAIS services, reducing fragmentation between enablement, events, and partner programs, and align with peer organizations
• 'Partnerize' GTM Acceleration team content - Collaborate with GTM Acceleration team and Marketing to adapt internal field activation content for Partner Central, remove sensitive information, and ensure alignment with field activation messaging
• Enable AWS field teams on partner value - Conduct quarterly enablement sessions featuring partners and Partner BD representatives using GTM Acceleration team frameworks, establish monthly enablement cadence, and organize bi-weekly Partner Enablement sessions for Sales Team

Qualifications

• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross-functional teams, building processes, and coordinating release schedules
• Experience presenting to both technical and non-technical executive audiences
• 5+ years of experience in developing, negotiating, and executing business agreements
• Experience in partner marketing, designing and building demand generation programs and events