Partner Development Manager
Role Overview
Vasion is transforming how organizations digitize, automate, and secure their workflows. The Partner Development Manager (PDM) plays a critical role in scaling Vasion's partner ecosystem by recruiting, onboarding, and enabling a high volume of emerging and growth-stage partners.
Responsibilities
Execute partner recruitment strategies to identify and onboard new VAR, MSP, and emerging technology partners.
Conduct initial partner qualification and assessment to ensure strategic fit with Vasion's ideal partner profile.
Lead standardized onboarding processes, including initial training, system setup, contract execution, and first-deal support.
Implement automated onboarding workflows and group training sessions to accelerate time-to-first-deal for new partners.
Track onboarding completion rates, time-to-activation metrics, and early-stage partner engagement.
Manage a portfolio of emerging and small-to-medium partners across multiple geographies and verticals.
Provide responsive support to partner inquiries, deal registration questions, and transactional needs.
Monitor partner health metrics (deal registration frequency, training completion, product adoption) to identify at-risk accounts and growth opportunities.
Conduct regular data-driven portfolio reviews to prioritize engagement and resource allocation.
Identify and flag high-potential partners demonstrating a strong growth trajectory for graduation to target Partner Business Manager oversight.
Design and execute one-to-many partner engagement programs, including webinar series, group training sessions, virtual lunch-and-learns, and automated email campaigns.
Drive adoption of partner enablement resources, including self-service training portals, certification programs, sales playbooks, and demo environments.
Facilitate regular group demos and training sessions to maximize partner reach and efficiency.
Implement partner communication cadences using marketing automation and CRM tools to maintain engagement at scale.
Track program participation rates, content consumption metrics, and certification completions to measure effectiveness.
Support partner-initiated deal registrations and opportunity progression through responsive guidance and resources.
Conduct individual partner demos and discovery calls when necessary to support active deal progression.
Collaborate with inside sales and field teams to coordinate partner co-selling opportunities.
Analyze partner pipeline data to identify patterns, remove blockers, and optimize conversion rates.
Maintain clean CRM data for partner accounts, activities, and progress.