Partner Alliance Manager
Asymbl · Austin, Texas Metropolitan Area · 1 wk ago
HybridMarketingFull-time
Responsibilities
- Own day-to-day relationships with Salesforce and Anthropic partner alliance managers
- Build structured relationship motions at the executive, sales, and partner role levels
- Develop a co-sell go-to-market motion between partner AEs and Asymbl AEs that drives qualified pipeline and deal velocity
- Run regular cadence meetings with key stakeholders and ensure follow-through on commitments, referrals, and joint initiatives
- Track relationship health and flag risks before they become partnership gaps
- Serve as the internal expert on the Asymbl alliance ecosystem, educating sales, marketing, and CS on how to leverage the partnerships
- Coordinate co-marketing with the marketing team: joint webinars, case studies, newsletter features, and event sponsorships
- Own partner pipeline tracking: referrals, co-sell opportunities, and sourced deals in Salesforce CRM with reporting on velocity and conversion
- Create and maintain co-sell materials including one-pagers, battle cards, and talking points for partner and Asymbl AEs
- Manage Asymbl’s Salesforce AppExchange listing, keeping it current, optimized, and performing
- Track ISV program requirements including security reviews, certifications, and listing compliance
- Maintain and grow Asymbl’s SI partner standing: track certifications, badges, and specializations across the team
- Monitor certification expirations and coordinate with the Delivery team on renewal timelines
- Identify new certifications or specializations that strengthen Asymbl’s SI credibility and present to leadership
- Build toward Asymbl’s Anthropic Select Partnership goals and drive early customer wins that can be told publicly
- Identify co-sell and co-marketing opportunities within the Anthropic ecosystem
- Ensure Asymbl is accurately represented in the Anthropic partner directory and positioned to benefit from select-tier program requirements
Qualifications
- 3–5 years of partner alliance or channel experience, ideally experience in working within the Salesforce partner ecosystem
- Experience managing partner programs end-to-end: tracking certifications, building go to market motions, executing on plan on time and in budget, reporting on KPIs, and driving accountability
- Strong cross-functional collaborator, able to align sales, marketing, and product around a shared partner strategy
- Highly organized with strong follow-through; comfortable owning multiple programs simultaneously
- Strong communication skills and the ability to own a program with limited oversight
- Prior experience managing an Anthropic, AWS, or similar AI partner relationship