Part - Time Media Strategy & Communications Manager (contract)

About the Role

Sanofi's contingent workforce program, FLEXT Direct, is seeking a part-time Media Strategy & Communications Manager for a 12-month contract. We are seeking a dynamic and strategic marketing leader to own and elevate a flagship consumer brand's multi-channel paid media strategy and integrated go-to-market planning. This role serves as the primary strategic lead across media, public relations, social, influencer, and brand teams, acting as the central connector that ensures a holistic, consumer-centric communications ecosystem. The ideal candidate brings a powerful blend of strategic vision and hands-on execution, driving brand growth, maximizing ROI, and delivering cohesive campaigns across all paid, earned, shared, and owned touchpoints.

Responsibilities

• Lead the development of fully integrated go-to-market communication plans across media, public relations, social, influencer, digital commerce, and owned channels
• Ensure all communications disciplines are aligned against a common brand strategy, consumer journey, business objectives, and campaign priorities
• Own the brand's multi-channel paid media strategy, including annual planning, campaign development, channel prioritization, budget allocation, and investment optimization
• Lead media agency partners in developing strategic recommendations aligned with brand objectives, target audience insights, and growth opportunities
• Evaluate and challenge agency plans to ensure investments are effective, efficient, and grounded in measurable business results
• Serve as the central cross-functional leader across Brand, Media, Creative, PR, and agency partners
• Manage and optimize the agency ecosystem — including media, creative, PR, social, and website — across scope, performance, and budgets
• Define KPIs and measurement frameworks tied to business outcomes, driving continuous campaign optimization
• Establish learning agendas and apply consumer, competitive, and media effectiveness insights to improve ROI
• Partner with Brand, digital commerce, and sales teams to accelerate precision marketing and digital capabilities

Skills

• Deep expertise across media, PR, social, and influencer marketing disciplines
• Strong understanding of media channels including digital, social, influencer, retail media, video, audio, search, and emerging platforms
• Proven ability to lead cross-functional teams and manage agency partners effectively
• Strong balance of strategic thinking and hands-on execution capabilities
• Excellent stakeholder management and influencing skills, including interaction with senior internal and external leaders
• Strong written and verbal presentation skills with the ability to communicate complex strategies clearly
• Strong interpersonal and leadership skills, including diplomacy, credibility, and negotiation ability
• Autonomy and ability to balance long-term strategic priorities with short-term business needs
• Flexibility to adapt to a constantly changing business environment

Experience

• Bachelor's degree required
• 5+ years of experience in integrated marketing, media, or agency roles, with CPG experience strongly preferred
• Demonstrated track record of developing and executing multi-channel media strategies that drive measurable brand and business growth
• Experience managing agency ecosystems and overseeing complex, cross-functional marketing initiatives