Paid Social Senior Lead

About the role

The Paid Social Senior Lead at PMG is responsible for leading the strategic direction and execution of paid social media campaigns. This role involves shaping creative and messaging strategies, developing advanced campaign structures, and optimizing performance data to drive measurable business results.

Responsibilities

• Lead social media strategy and execution, including budget and media planning, tactical implementation, and performance optimization across major platforms.
• Shape creative and messaging strategies that align with platform best practices while meeting client objectives in innovative and engaging ways.
• Develop advanced campaign structures and targeting approaches that maximize client goals, driving measurable business results.
• Evaluate performance data across channels, providing actionable recommendations to optimize revenue and return on investment for clients.
• Integrate PMG’s proprietary technology, Alli, into daily workflows, driving adoption and contributing product insights to enhance its effectiveness company-wide.
• Design and implement technical solutions tailored to client needs, addressing unique challenges with custom strategies that deliver impactful outcomes.
• Build and maintain strong relationships with platform representatives, serving as a point of contact for innovation initiatives, testing frameworks, and measurement planning.
• Collaborate with influencer teams to create cohesive paid social and influencer strategies that amplify client campaigns and audience reach.

Requirements

• 7+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
• Advanced expertise in paid social and content marketing, enabling the development and execution of innovative, results-driven campaigns.
• Intermediate knowledge of marketing metrics and marketing planning and analysis to support data-informed strategies and recommendations.
• Proficiency in managing campaigns across major social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to maximize client results.
• Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
• Strong analytical mindset, paired with a proactive approach to uncovering insights, refining strategies, and driving optimizations.
• Excellent collaboration and communication skills, ensuring alignment across internal teams, clients, and platform representatives.
• Proven ability to mentor and guide team members, fostering growth and creating a culture of innovation and excellence.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Qualifications

• Advanced degree in marketing, communications, or a related field.
• Experience with social media analytics tools and platforms.
• Knowledge of digital marketing trends and best practices.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong problem-solving and decision-making skills.
• Excellent interpersonal and communication skills.

Skills

• Strategic thinking and creativity.
• Data analysis and interpretation.
• Project management and organizational skills.
• Collaboration and teamwork.
• Client relationship management.

Benefits

• Professional Development: Learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Paid time off and holiday allowances.
• Parental Leave: Paid parental leave.
• Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Pet insurance coverage.
• Lifestyle Spending Accounts: Healthy habits and well-being promotion.
• Commuter Benefits: Travel and commuting support.
• Annual Bonus: Annual bonus eligibility.
• Volunteering Opportunities: Volunteer hours.
• AI Enterprise License: Access to AI Enterprise accounts and training.

Pay

Competitive salary and benefits package.

Schedule

Full-time position.