Paid Social Media Strategist

Spinutech is an award-winning digital agency with over two decades of experience delivering innovative, data-driven web and marketing solutions. We're proud to hold elite partnerships-including Progress Sitefinity Premier Partner, Google Premier Partner, Google Marketing Platform Certified, Meta Business Partner, and nopCommerce Gold Partner status. At Spinutech, we're deeply invested in your potential-today and for the future. We are seeking a Paid Social Media Strategist with experience running complex paid social campaigns to plan, analyze, recommend and execute paid social media strategies to meet our clients' digital marketing goals. In this role, you will be responsible for providing a proactive service to clients, maintaining and growing strong relationships, and supporting the growth of existing clients. Platforms include: Meta LinkedIn, TikTok, Reddit, and YouTube This position is open only to candidates who reside in the United States and are authorized to work in the U.S. without the need for current or future employer sponsorship. Responsibilities Design, implement and optimize paid social media strategies to achieve marketing goals for a variety of clients across multiple industriesUnderstanding of client's budget and business goals as it relates to the bigger pictureClient-facing and presenting to key stakeholdersRecommend targeting strategies and develop audience lists for future campaignsDevelop strong insights and turn data into actionable results. Deliver the story behind the data to key stakeholdersActively work with the data and analytics team to ensure tracking and reporting is acurateStay abreast of paid social media trends and best practices to bring clients the best strategies and recommendations proactivelyProofread and quality check with a fodus on accuracy and attention to detailunderstanding of high converting landing pages, upsells, LTV and associated areas to help drive ROASBuild and execute social media advertising funnels Requirements 3+ years of experience-preferably in an agencyProficient with Meta Business Manager, TikTok, Reddit, YouTube and LinkedInTechnical understanding of social platform reporting toolsExperience working with creative teams to provide creative direction, best practices, and the creative strategy needed to optimize paid campaignsExperience with Google Tag manager, Google AnalyticsExperience with Commerce Manager and setting up catalogs and product feed setup with 3rd party vendors, such as FeedonomicsStrong working knowledge of Excel, Google Sheets, and data analyticsStrong working knowledge of how to market and communicate to specific client audiences across all mainstream social media channelsExperience with running paid campaigns on social channelsExperience working in a fast-paced environment