Paid Social Media Strategist

DSplus is a Saatchi & Saatchi company focused on the idea of a “Digital Salesperson” who guides customers through the entire lifecycle of their automobile ownership journey. Our clients include Toyota Motor North America and Toyota & Lexus Dealerships across the U.S., as well as Southeast Toyota Distributors, the world’s largest independent distributor of Toyotas. We merge world-class branding with the retail needs of dealerships to create an end-to-end customer experience that embodies the quality and integrity of the Toyota brand. Our data-driven, integrated messaging platform spans the sales and service lifecycle, powered by AI, insightful media strategies, and high-performance creative. The result is sharp business outcomes—delivering the right message to the right audience at the right time.

About the role

The Social Media Strategist is responsible for the day-to-day operational success of paid social campaign activations, specifically dedicated to planning and executing paid social advertising strategies for our automotive clients across the U.S. This role collaborates with planning, operations, and analytics teams to deliver innovative, integrated social media campaigns.

Responsibilities

• Act as the primary day-to-day client contact, serving as the Most Trusted Advisor to support all client business needs and meet monthly objectives and benchmarks.
• Collaborate with planning and operations teams to ensure seamless campaign execution.
• Develop strategic paid social media recommendations, including platform selection, implementation details (placements, formats), success measurement, and timelines.
• Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on approved campaign strategies.
• Utilize advanced targeting strategies, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more.
• Optimize campaign buys to maximize budget efficiency each month.
• Develop in-depth campaign reports in partnership with the analytics team, outlining insights on media delivery, engagement, creative, website traffic, attribution, and key learnings.

Requirements

• 3+ years of professional experience, with a minimum of 2 years in paid social advertising.
• Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat, including a deep understanding of each platform’s core features and advertising capabilities.
• Experience with Business Manager and Ad Manager dashboards for all core platforms, covering ad placement, budget management, pixel creation, offline event sets, and advanced reporting.
• Experience managing large media budgets and deriving insights from campaign results.
• Strong project management and organizational skills, with the ability to manage multiple projects and campaigns simultaneously.
• Familiarity with campaign tracking and efficiency tools such as Sprinklr, Adobe Analytics, Asana, Google Workspace, and Monday.com.
• Facebook Blueprint Media Buying Certification strongly preferred.
• Passion for social media, staying updated on the latest trends, capabilities, and platforms.
• Self-motivated, well-organized, and assertive, with strong analytical and deductive skills.
• Excellent interpersonal, written, and verbal communication skills for effective client relations.
• Experience with retail and/or automotive is strongly preferred.

Benefits

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave, including family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

USD $60,800.00 - USD $84,000.00/Annually. Compensation will be determined based on skills, qualifications, and experience, consistent with applicable law.